™Marketing Magazine Issue 7 | Page 3

INSIDE 3 LETTER FROM OUR FOUNDER & CEO 4 TULIP MEDIA TIMELINE 5 TOM PETERS 8 A.I.M. MUTUAL IN PURSUIT OF EXCELLENCE EXCELLENCE THROUGH LEADERSHIP WELCOME TO TM MARKETING MAGAZINE 10 KEVIN DAUM 12 ANDY BUYTING EFFECTIVE CONTENT MARKETING I want to start by welcoming everyone to the year 2020. 14 DAVE KERPEN It’s hard to believe we’re here already. How time is flying and how quickly things are changing, especially in today’s marketing world. SALES & MARKETING = GROWTH CRAWL, WALK, RUN PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR Tulip Media Erika MacLeod Jessica Embree Stacey Cowperthwaite As we enter 2020, our focus is turned particularly toward the changing face of marketing and the importance of being strategic with the type of content we publish for consumption. It’s no longer enough to simply put content out there; it needs to be optimized for online searches and resonant with a well-thought-out, go-to-market strategy. CONTRIBUTORS Andy Buyting Tom Peters Kevin Daum Dave Kerpen A.I.M. Mutual Strategic development in the changing marketing world is a big theme right now at Tulip Media. We are all about delivering effective content marketing and specifically integrating keyword and SEO strategy into content so that it can be leveraged both in print and online for our Client-Partners. PHOTOGRAPHY Tulip Media iStock.com We are leading the pack with our response to the changing face of marketing and the evolution of effective strategies. We’ve instituted an entire approach to keyword and competitive analysis for our Client-Partners that ensures greater success. SCAN ME (877) 719 -8919 T U L I P M E D I A G R O U P. C O M TM Marketing Magazine is published by Tulip Media. All content, copyright © 2020, Tulip Media. All rights reserved. TM Marketing Magazine is a valued and recognized trademark of Tulip Media. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however; the publisher will not be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of advice for specific cases or circumstances. Communication of any information contained herein does not constitute a relationship, nor convey advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Tulip Media, email: erika@ tulipmediagroup.com. Tulip Media is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must include a self-addressed, overnight-delivery return envelope, postage prepaid. Tulip Media will not give nor rent your name, mailing address, or other contact information to third parties. Magazine subscriptions are complimentary for qualified individuals. For more on these new strategies, check out my article on page 12 where I outline the six steps to effective content marketing strategies for this new era. When you read it, I want to draw your attention to step four specifically where I talk about keyword optimization. It’s definitely worth the read. Let us help you not only keep up with your competitors but also surpass them. We make it easy. Sincerely, Andy Buyting Founder & CEO [email protected] PS – Make sure you take a few minutes to read our featured Client- Partner article on A.I.M. Mutual. PPS – Finally, we've made this issue interactive with QR codes. Just open your camera on your phone and the URL will appear.