™Marketing Magazine Issue 7 | Page 15

CRAWL, WALK, RUN " THESE DAYS, CONSUMERS ARE MUCH MORE SAVVY. THEY WILL TAKE THE TIME TO RESEARCH A FIRM ONLINE PRIOR TO MAKING A PHONE CALL, AND WILL ALSO SHOP OTHER FIRMS BEFORE MAKING A DECISION. " Dave Kerpen is the CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of Likeable Social Media and Likeable Business. Want to learn about how to grow your business using social media in two minutes? Visit DaveKerpen.com TULIPMEDIAGROUP.COM | 15