™Marketing Magazine Issue 6 | Page 17

KILL THE MEDIA Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. JoePulizzi.com TULIPMEDIAGROUP.COM | 17