™Marketing Magazine Issue 5 | Page 3

CONTENTS LETTER FROM OUR FOUNDER Inside 3 LETTER FROM OUR FOUNDER 4 CARLE PUBLISHING TIMELINE 6 JOHN DIJULIUS - SPOTLIGHT 9 DAVID MEERMAN SCOTT: WHEN THE BOSS SAYS "NO" TO NEW MARKETING 10 PAM MOORE - BRAND HUMANIZATION 12 ANDY BUYTING: LEVERAGING INFORMATION TO MAXIMIZE YOUR ROI 14 CLIENT FEATURE - CRAIG OVERMYER OTI Marketing & Branding Strategies for Thought Leadership PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR Carle Publishing Inc. Erika MacLeod Carmen McKay Stacey Cowperthwaite CONTRIBUTORS Andy Buyting David Meerman Scott John DiJulius Pam Moore Craig Overmyer PHOTOGRAPHY Carle Publishing Inc. iStock.com P: (877) 719 -8919 CARLEPUBLISHING .COM To unsubscribe from this FREE publication go to: bit.ly/MagazineUnsubscribeForm OTI Magazine is published by Carle Publishing Inc. All content, copyright © 2019, Carle Publishing Inc. All rights reserved. OTI Magazine is a valued and recognized trademark of Carle Publishing Inc. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however; the publisher will not be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of advice for specific cases or circumstances. Communication of any information contained herein does not constitute a relationship, nor convey advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Carle Publishing Inc., email: erika@carlepublishing. com. Hello and welcome to another edition of OTI Magazine! Hello and welcome to the spring 2019 issue of Carle Publishing’s Own the Ink Magazine! As the months roll by, the excitement in the marketing industry is palpable for most everyone. Marketing is changing and evolving by the day, and I can’t think of a more exciting time to be involved. Right along with the industry as a whole, we at Carle Publishing are evolving our own product offerings, hoping to align the service we provide to our Client-Partners firmly within the three pillars of content marketing. In an effort to do that, we have been recommending our amended magazine program to encourage Client-Partners to move to a slightly smaller 16-page magazine that goes out quarterly. Along with that change, we are suggesting a unique method of referral marketing: feature the clients of our own Client- Partners as lead articles in the magazine and put them squarely on the front cover. For your part, this helps to optimize referrals. We send in photographers and have our writers produce the articles, send the clients an appreciation package, and even send copies of the magazine to them for their own clients. From there, we work with Client-Partners to maximize their content, both in the physical magazine and in the online space. You’ve got the knowledge and made the content. Why not transfer it to the digital space as an ezine or part of a social media campaign? The only real limits are in your imagination, so let us help you take your content to the next level. Sincerely, Andy Buyting Founder & CEO [email protected] Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must include a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. will not give or rent your name, mailing address, or other contact information to third parties. Magazine subscriptions are complimentary for qualified individuals. Follow Us Today!