ONE IMPACTFUL COLLATERAL
THAT CARLE PRODUCES IS
ITS MAGAZINE. ACCORDING
TO CRAIG, “IT IS KEY TO A
SUCCESSFUL PUBLISHING
STRATEGY. IT IS EASY TO
DISTRIBUTE, AND IT IS A VISIBLE
PLATFORM THAT ALLOWS YOU
TO INCLUDE OTHER THOUGHT
LEADERS.” SIMPLY PUT: “IT
ATTRACTS BUYERS TO YOUR
COMPANY.”
business growth without
debilitating friction, confusion
and underperformance.
Ironically, Cultures That Work is
also scaling up. And thanks to
Carle Publishing, it is succeeding.
Carle has helped Craig hone
CTW’s intellectual property. They
are creating a book, a newsletter,
infographics, videos and podcasts.
As Craig puts it, “Every business
should own the ink in their
industry. Having access to the
products and services that Carle
provides is a fantastic way for
existing customers and potential
customers to understand who you
are, what your business means and
the impact your business could
have.”
One impactful collateral that
Carle produces is its magazine.
According to Craig, “It is key to a
successful publishing strategy. It is
easy to distribute, and it is a
visible platform that allows you to
include other thought leaders.”
Simply put: “It attracts buyers to
your company.”
Craig credits Carle with helping
him become a thought leader as a
Scaling Up Coach. “They have
provided me with the means to
deliver my message in a wide
variety of platforms and to clearly
communicate with an ever-
growing audience.”
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