CONTENTS
Inside
4 LETTER FROM THE OWNER
6 CARLE PUBLISHING TIMELINE
8 ANDREW DAVIS: FOUR THINGS SUCCESSFUL
MARKETING LEADERS DO
12
CLIENT SPOTLIGHT
Benson Kearley IFG
14 TONY RUBLESKI: HOW TO GET MORE REFERRALS
OUR COVER STORY
16
GARY VAYNERCHUK
If You Are Confused About Starting A
Vlog, Read This
19 DAVID MEERMAN SCOTT: CONTENT IS EVEN
MORE KING
20 KATHLEEN QUINN VOTOW: SOLVE YOUR
22
PEOPLE PUZZLE
CLIENT SPOTLIGHT
Alex Vorobieff
24 ANDY BUYTING: THE VALUE OF
“SHARING THE SPOTLIGHT”
26 LEE ODDEN: CONTENT MARKETING
28 JOHN HALL: FAKE NEWS
30 DAVE KERPEN: THE DIGITAL SKILLS GAP