™Marketing Magazine Issue 4 | Page 4

Carle Publishing OTI OWN THE LETTER FROM THE OWNER INK Marketing & Branding Strategies for Thought Leadership PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR CONTRIBUTORS PHOTOGRAPHY Carle Publishing Inc. Erika MacLeod Carmen McKay Morgan Sinstadt Stacey Cowperthwaite Andy Buyting Andrew Davis Dave Kerpen Tony Rubleski Gary Vaynerchuk David Meerman Kathleen Quinn Votow David Meerman Scott Kevin Daum Lee Odden John Hall Carle Publishing Inc. iStock.com Depositphotos.com OTI Magazine is published by Carle Publishing Inc. All content, copyright © 2018, Carle Publishing Inc. All rights reserved. OTI Magazine is a valued and recognized trademark of Carle Publishing Inc. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however; the publisher will not be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of advice for specific cases or circumstances. Communication of any information contained herein does not constitute a relationship, nor convey advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Carle Publishing Inc., email: erika@ carlepublishing.com. Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must include a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. will not give or rent your name, mailing address, or other contact information to third parties. Magazine subscriptions are complimentary for qualified individuals. Hello and welcome to another edition of OTI Magazine! We hope you’re enjoying these issues as much as we enjoy putting them together for you. Now that we are entering the fall season, it’s time to start thinking about your marketing budget for 2019. When thinking about that budget, it’s important to keep your main goal in focus: What are you doing to stand out from your competition and put yourself and your brand on another level? One of the best ways to make a statement when going to trade shows, visiting customers or showing clients around the office is to give them a copy of your own customized, branded magazine. Having a physical magazine to hand out makes a huge statement, positioning you as the authority in your marketplace if for no other reason than you will likely be the only one in your marketplace putting out that type of content as a value add. Better still, the magazine is filled with content that will be interesting to them and be useful with respect to decision-making tasks across multiple industries. So rather than focus on standard, run-of-the-mill marketing materials that everyone is using, why not pass out a magazine instead? It puts you head and shoulders above everyone else by delivering elevated content to them on a regular basis. As you think about how you want to position your brand and think about your marketing budget for 2019, think about a branded magazine. With a minimum print run of only 300 magazines, we make that accessible to nearly everyone, requiring very little work on your part. It’s all about finding ways to stand out and stand above your competition and becoming a thought leader. I want to end with a quote from my father: “The secret to success is know what you’re doing and to be known for what you know.” You’re already an industry expert; we want to help make that known. Sincerely, Andy Buyting Founder & CEO [email protected] P: (877) 719 -8919 CARLEPUBLISHING .COM To unsubscribe from this FREE publication go to: bit.ly/MagazineUnsubscribeForm Follow Us Today!