™Marketing Magazine Issue 4 | Page 12

Benson Kearley IFG: Family Owned, Service Oriented B BENSON KEARLEY IFG has always been a close-knit, family-oriented business. Founded by Bruce Benson in Toronto in 1969, it remained a relatively small family business for years. Steve Kearley, the current president, began working there in 1985 as a producer. He worked diligently at the company, learning everything he could and growing in the industry until, in 1990, he got the inkling to strike out on his own and hang his own shingle. During that time, he approached Bruce about his ideas. Bruce stated that he had been thinking about selling the company and offered Steve the opportunity to buy it. Spending the next five months putting the financing together, Steve bought the brokerage in August of 1991. At that time, the business was 90 percent personal lines (home and automotive) and about 10 percent commercial business lines. Right from the beginning, Steve knew that to grow the 12 | CARLEPUBLISHING.COM company, it would need to transition to a more even split. Thus, from 1991 to today, that split has moved to around 60 percent commercial insurance and 40 percent personal insurance, with sales growing from $3 million to $100 million. During the early 2000s, Steve began attending the Entrepreneurs Organization (EO) in Toronto, eventually meeting Andy Buyting. Together, they attended the Birthing of Giants Program through the EO and continued on through the Gathering of Titans Program. As a class, all attendees decided to continue meeting every year thereafter at MIT in Boston—14 years and counting so far! LAUNCHING THE MAGAZINE The close-knit relationship between Andy and Steve was the seed that grew into the launch of Benson Kearley IFG Risk