The Value Of
“Sharing The Spotlight”
W
WHEN IT comes to content creation, chances are you have a full
team of content experts right at your fingertips. The issue is often
either not recognizing those experts or not knowing how to
leverage their knowledge. I'd like to go through a quick content
hack called insourcing, or “sharing the spotlight.” Generally
speaking, the idea is to allow someone else on your team be an
expert contributor to whatever you are doing. In his seminal work, How to Win Friends and Influence People, Dale
Carnegie outlined an idea for dealing with people that boiled down
to the following: people are always going to be more interested in
themselves than they are in you. That thought can easily be applied
to this situation, and it brings to light the possible issue with never
sharing the spotlight: you could inadvertently generate resentment
by your employees.
Perhaps even more important than what you have to gain by
sharing the spotlight is what you could potentially lose if you don’t. Who hasn’t worked at a job where they felt unappreciated? It’s
likely that everyone reading this, at some point, has felt that way. It
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