"Everyone can pick up their
smartphone, open the camera, record
and post. Just start talking about
the things most important to you."
M
MY VLOG DailyVee is the “same” day in and day out
because it really is a daily documentation of my life as an
entrepreneur and CEO of the advertising agency VaynerMedia
(vaynermedia.com). I run an 800-person business, I have
client meetings, and employee one on ones. I only moonlight
producing content and working on my personal brand
as GaryVee. What else do you expect? Of course, it’s all
on repeat. The experiences and process of the day in and
day out grind has made me better and more comfortable
in my craft as a businessman and CEO. I love that my
vlog can be repetitive and mundane, because that’s my
truth. Despite what you may be seeing on Instagram, the
life of a CEO is not filled with champagne and models.
This #Veecap (i.e me recapping episodes of DailyVee through
my blog) is all about meetings and the everyday of running my
business, but the reason it resonates with some of you is
because it’s real. I’m showing you all what I do, not what I say,
which is the actual blueprint and how I interact with the
world, whether it’s my employees, inf luencers or my amazing
community.
The pillar of episode 371 is my two meetings with NBA hall
of famer Dennis Rodman and hip-hop legend Redman.
Both are cultural icons in their own right.
First, Dennis and I chop it up about the power of a personal
brand and how impactful his story can be if he decided to
document his life. The thing people have to understand is I built
my entire business and brand through my cell phone. On
Twitter, Instagram, Snapchat, Facebook, YouTube and
everywhere else. People are so taking for granted the fact that it’s
100 percent practical for you to do the same. Start small and
build up, build up, build up. And especially if you are someone
who has relevance, and nostalgia and culture like these two
gentlemen.
I honestly think Redman is one switch away from having a top
10 single or project in culture but he needs to start the process of
putting stuff out.
And I selfishly want this vlog to be a landmark for me so that in
15-18-32 months, I can recall it and say that I was part of that
process. That’s the power of documentation.
Everyone can pick up their smartphone, open the camera, record
and post. Just start talking about the things most important to
you. Because in the end, the creative (or how “beautiful”
someone thinks your content is) is going to be subjective. What’s
not subjective is the fact that you need to start putting yourself
out there and keep swinging.
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