CONTENTS
Inside
4 LETTER FROM THE OWNER
6 CARLE PUBLISHING TIMELINE
8 GARY VAYNERCHUK: SALES VS. BRANDING
10
CLIENT SPOTLIGHT
Jack Daly
12 SCOTT & ALISON STRATTEN: VIDEO CONTENT
14 ANN HANDLEY: SLOW MARKETING MOMENT
OUR COVER STORY
16
DR. ROBERT CIALDINI
Pre-Suasion
20 DEB GABOR: WHEN SHOULD WE BRAND?
22 GRANT CARDONE: CUSTOMER SUPPORT
24
CLIENT S POTLIGHT
Cain Insurance
26 ANDY BUYTING: CONTENT MARKETING
28 JOE POLISH: WHY "EXPERTS" DIE BROKE