™Marketing Magazine Issue 3 | Page 19

The answer will be different for every business, but it’s worth it to spend some time trying to unlock the code that works best for yours. And while you’re doing so, here’s another tip. In vetting your next campaign idea, ask your co-workers for their advice, not their opinion. That small change in wording will suggest collaboration and teamwork rather than essentially asking your colleague to turn inward to formulate a response. In working together to brainstorm and experiment with new marketing ideas, you can hone your skills of “pre-suasion” and soon see some very real results—right on your bottom line. OCT 16-17, 2018 Denver, CO • Sheraton Denver Downtown Hotel WHERE LEADING SCALE UPS GET THE BEST IDEAS! SUMMIT SPEAKERS! BRAD FELD GEOFF SMART ALYSIA LOVE AUTHOR OF DO MORE FASTER AUTHOR OF WHO: THE A METHOD FOR HIRING PRINCIPAL AT GHSMART DOUG ROSE JOHN HALL JEFF HOFFMAN AUTHOR OF ARTIFICIAL INTELLIGENCE FOR BUSINESS AUTHOR OF TOP OF MIND AUTHOR OF SCALE MEET DR. ROBERT CIALDINI Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program. Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly- Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO. influenceatwork.com RESERVE YOUR SEAT TODAY: SCALINGUP.COM • [email protected] CARLEPUBLISHING.COM | 19