CLIENT-PARTNER
WEBINAR
We recently held a webinar
for about 20 Client-Partners
where we introduced our
Content Library platforms
as well as made our first
introduction to our Integrated
Content Solutions program.
STRATEGIC
PARTNERSHIP
PROGRAM
For the first time, we
formally rolled out a strategic
partnership program where
we work with referral sources
(i.e., marketing agencies) on
a rev-share model and have
them engaged in promoting
our services.
BOOK
LAUNCH
Andy’s latest
book, How to
Win Clients and
Influence People,
was launched
and instantly
soared to International Bestseller
status on Amazon!
“Whoever owns the ink in an industry is the one who gains an
unfair advantage over their competition”
- Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and Author of Scaling Up
HOW TO
WIN CLIENTS
& INFLUENCE
PEOPLE
WARNING
Reading this book
will change your
business.
Call now to hear
an important Free
Recorded Message
from Andy Buyting
at (800) 819 2804
Create Instant Credibility and Gain an Unfair
Advantage Over Your Competition
ANDY BUYTING
EXPANDED OFFICES
With our growing team, we’ve
expanded our physical offices and
have room to almost double the
size of our team…which should
last us about a year!
NEW CARLE CREW MEMEBERS
We recently expanded our team
even further, adding Angela onto
our business development team,
while Carmen has joined us in
production to help take over
lead designer.
PRESENTATIONS
In the past few
months, Andy has
traveled to New
York City, Phoenix,
Chicago, New
Orleans and Detroit to speak and keynote
at various events. He’s inspired his audience
to think differently when it comes to
thought leadership marketing and how to
be strategic when leveraging the three pillars
of marketing; digital, print and interactive.
Keith also traveled to Nashville, Rochester
and Orlando to take the stage and share his
insights on the same topic.
The Next 3 Months
Over the next quarter, the Carle Publishing
team has four key initiatives;
1. Integrated Content Solutions Launch. Now that we’ve launched
our digital content program with new and existing Client-Partners, as a
company, we’re really focusing on expanding our reach with our Integrated
Content Solutions package. The convenience and effectiveness of leveraging great
content in various digital mediums as well as in custom printed magazines has been
very appealing for Client-Partners. This is a huge focus on us in the next quarter!
2. Sales Automation. Another large initiative is expanding our
Salesforce and sales automation tools while focusing on strategic
partnerships and referrals coming through the website.
3. Production Process. The production team will be moving the entire
production management to the Salesforce platform. This is a huge initiative
that is needed so that we can scale successfully into the future.
4. Dashboarding … Everything! Over the next few months, we are going to start
with dashboarding sales, production, and marketing on large screens all over the office.
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