matter how good your product, service or expertise is until
somebody has bought it. And let me ask you: What precedes
something being bought? Yes! Selling and marketing!
"MAKE A COMMITMENT NOW TO
START USING MARKETING TO
MAKE MORE MONEY, HAVE MORE
FREEDOM AND MAKE THE IMPACT
WE ALL KNOW YOU CAN MAKE."
T
THERE ARE so many good people in the world with expertise
who aren't making the money they desire or having the freedom
they deserve—and worse, they aren't making the impact they
could.
I'm thinking of one of my friends in particular. Every time I talk
to him it boggles my mind: He's a world class expert, he's
connected to celebrities, he put enormous effort into writing one of
the most comprehensive books in the world on his topic matter...
and yet, this guy can't make money or market to save his life. He
keeps himself broke. The worse part about this is I can't even help
him because, despite my best efforts to give him marketing books
to read, ideas to implement and even trying to send him business
(really!), he just can't bring himself to love or appreciate marketing
or money.
I feel for him because he's a really good guy and he is, in my
opinion, one of the most knowledgeable people in the world when
it comes to his topic—but he can't get out of his own way and
market. He sees himself as an "expert".
There's nothing "wrong" with being an expert, but it's super sad to
watch experts flounder. When you have expertise, you can make
such a difference in the world and have a huge impact, but unless
you are going to rely on luck, you have to appreciate, respect and
love the vehicle that makes that difference and impact possible:
marketing!
If I've said it once, I've said it a thousand times: There's no
relationship between being good and getting paid! It doesn't
MEET
JOE
POLISH
There are a TON of really good people running around with
expertise who are broke that never get paid. The reason they never
get paid has nothing to do with whether their expertise, product or
service is any good.
Listen, when I was a dead broke carpet cleaner, I knew how to clean
people's carpets and we provided a great service. But when I couldn't
get anyone to hire me, it didn't matter. It wasn't until I really
appreciated, loved and implemented marketing that everything
shifted.
If you're "good" and you create value, you've got to position yourself,
your product, your service and/or your expertise in a way that is
appealing to people. If you don't, not only will people never do
business with you but you won't be able to serve them either—and
you will never have the kind of freedom you want.
So, having said that: Do you know someone in your life who is an
expert, but they just can't seem to get the whole "money thing"
going? PLEASE. SEND THEM THIS MESSAGE. It could be the
difference between them living a life of regret and the life they
deserve. You could be the catalyst that finally helps them make the
impact they desire and live the life they deserve. And if that expert is
you, then come back to this message and re-read it until you GET
the importance of marketing and are using it.
Here are 3 simple questions to get you started so you can make more
money and impact with your expertise (Answer them in the
comments below and I'll read through them):
1. What is ONE thing you can appreciate or love about marketing?
2. What's your VISION for your expertise/product/service?
3. What ONE marketing strategy/technique/idea are you going to
utilize to make that vision real, and by when?
Make a commitment NOW to start using marketing to make more
money, have more freedom and make the impact we all know you
can make. Today really can be the last day of the way you used to be.
Joe Polish is the founder of Genius Network® and GeniusX®, President of
Piranha Marketing Inc., and Co-Founder of 10XTalk.com and ILoveMarketing.
com, two highly popular free podcasts on iTunes. Joe’s marketing expertise
has been utilized to build thousands of businesses and has generated hundreds
of millions of dollars for his clients. To grow your business with free training
from Joe on Business Mindset Mastery and get Joe’s new Anatomy of a
Successful Business Info-Graphic please visit: GeniusNetwork.com/Value
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