The answer will be different for every business, but it’s worth it
to spend some time trying to unlock the code that works best for
yours. And while you’re doing so, here’s another tip. In vetting
your next campaign idea, ask your co-workers for their advice,
not their opinion. That small change in wording will suggest
collaboration and teamwork rather than essentially asking your
colleague to turn inward to formulate a response. In working
together to brainstorm and experiment with new marketing
ideas, you can hone your skills of “pre-suasion” and soon see
some very real results—right on your bottom line.
OCT 16-17, 2018
Denver, CO • Sheraton Denver Downtown Hotel
WHERE LEADING SCALE UPS
GET THE BEST IDEAS!
SUMMIT SPEAKERS!
BRAD FELD GEOFF SMART ALYSIA LOVE
AUTHOR OF DO MORE
FASTER AUTHOR OF WHO: THE A METHOD
FOR HIRING PRINCIPAL AT GHSMART
DOUG ROSE JOHN HALL JEFF HOFFMAN
AUTHOR OF ARTIFICIAL
INTELLIGENCE FOR BUSINESS AUTHOR OF TOP OF MIND AUTHOR OF SCALE
MEET
DR. ROBERT
CIALDINI
Dr. Cialdini is CEO and President of INFLUENCE
AT WORK; focusing on ethical influence training,
corporate keynote programs, and the CMCT
(Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations
as Google, Microsoft, Cisco Systems, Bayer,
Coca Cola, KPMG, AstraZeneca, Ericsson,
Kodak, Merrill Lynch, Nationwide Insurance,
Pfizer, AAA, Northern Trust, IBM, Prudential,
The Mayo Clinic, GlaxoSmithKline, Kimberly-
Clark, Harvard University – Kennedy School,
The Weather Channel, the United States
Department of Justice, and NATO.
influenceatwork.com
RESERVE YOUR SEAT TODAY:
SCALINGUP.COM • [email protected]
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