Marketing
MAGAZINE
PUBLISHER EDITOR GRAPHIC DESIGN CONTENT COORDINATOR
CONTRIBUTORS
PHOTOGRAPHY
Tulip Media Group Jessica Saulnier Jessica Embree Robyn Legacy
Andy Buyting Jessica Embree Robyn Legacy Trevor Arsenault Abbey Fullarton Tania McIntyre
Kelly Stewart
Jessica Saulnier Emma Collins
Jessica Embree Tulip Media Group iStock
What ' s
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5 LETTER FROM OUR PRESIDENT
6 SHINING A SPOTLIGHT Why Featuring Your Client-Partners in Your Magazine Matters
8 MORE IMPACT, LESS STRESS How Tulip Media Made Publishing a Breeze for NWPCA
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12 YOUR WEBSITE MIGHT LOOK GOOD— BUT IS IT DOING ITS JOB?
14 FEEDBACK I HATE TO GET FROM MY CLIENTS 16 COCKTAIL CORNER: ABBEY HOUR 18 HOW METALFAB TRIPLED THEIR LEADS
20 THE DATA BEHIND WHY TANGIBLE MEDIA STILL MATTERS
22 HOW CUTTING-EDGE AI TECHNOLOGY IS RESHAPING MARKETING
26 HOW TO KEEP YOUR MAGAZINE RELEVANT WITHOUT LOSING ITS SOUL
28 STOP LETTING SALES SLIP THROUGH THE CRACKS
30 BUILD A BRAND THAT ACTUALLY MATTERS
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