1. Make Your Content Sell( Without Sounding Salesy)
Align your content with real sales goals. Talk to your sales team— what do prospects always ask? What objections stall deals? Build articles around those moments.
Have a new product? Don’ t just describe it— show it in action. Use stories, interviews, and case studies to create those“ aha” moments. One Client-Partner saw a 25 % lift in qualified leads after adding targeted case studies.
2. Use Stories That Sell for You
Let happy clients do the talking— but make it more than a quote. Share where they started, what you did, and what changed. The more specific and human the story, the more it builds trust.
Include real numbers. Show emotional wins. Help readers see themselves in your success stories. This isn’ t fluff— it’ s proof.
3. Don’ t Forget the CTA
Every article should prompt action:“ Book a demo.”“ Visit our site.” Use QR codes in print and bold buttons in digital. Make the next step obvious and frictionless.
4. Get It in the Right Hands
The best magazine in the world is useless if no one reads it. Think distribution-first.
Mail physical issues to top prospects. Hand them out at events. Leave them in reception areas. Digitally, share articles across platforms, launch email campaigns, and link from your website.
One insurance Client-Partner did just that— print for warm leads, digital for scale. Result? A 35 % increase in inbound inquiries in three months.
5. Make Digital Editions Interactive
Digital should go beyond the page. Add embedded videos— product demos, team intros, even a CEO message. Use clickable infographics or quizzes to boost engagement. These features don’ t just impress— they convert.
6. Be the Expert
If you want trust, teach. Use your magazine to share tips, predictions, and insights that make your readers smarter. This positions you as a strategic guide— not just a service provider.
7. Plug It Into Your Entire Marketing Machine
Repurpose and promote everywhere. Pull quotes for social, turn articles into blog posts, feature stories in email campaigns. Run paid ads to your best content— and track what works to guide your next issue.
8. Measure What Matters
Track digital views, clicks, and engagement. Ask your sales team how they’ re using it. Run reader surveys. Use the data to sharpen content, refine distribution, and boost ROI.
Final Thought: Show, Don’ t Just Tell
Talking about your solution is one thing. Showing it in action is another. We’ re rolling out a roleplay video that shows how a Tulip magazine fits seamlessly into a pitch. Real objections. Real flow. Real impact.
Want in? Or better— want your own version?
Let’ s talk about how to make your magazine a frontline sales tool that moves the needle.
Kelly Stewart
Account Executive
Meet Kelly Stewart, our dynamic Account Executive. With deep sales expertise and a client-first mindset, she empowers sales teams through a consultative approach— building strong relationships and delivering standout results for our team and Client- Partners alike.
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