Marketing professionals know the never-ending to-do list all too well , from managing campaigns to analyzing strategies and building customer relationships . At Tulip Media Group , we understand this reality firsthand as we support our clients in their marketing endeavors .
One game changer for us and our Client-Partners has been automation . With various tools available , there ’ s no reason to avoid integrating automation into your business . Not using automation means losing money , wasting time , and risking customers finding a better print and marketing partner . To transform your business operations , consider starting with one of the following tools :
If your business relies on various software systems , Zapier can be a game changer . It seamlessly integrates platforms like project management tools , communication software , and CRMs into one cohesive system . By connecting disparate business systems , Zapier unlocks the full potential of automation .
Example : Zapier can automate the process of transferring client information from your CRM to your project management software , ensuring that project teams have real-time access to relevant client data .
Don ’ t let automation bypass your organization because you don ’ t have a tech-savvy team . You don ’ t need computer engineers or software experts to use UiPath . In fact , this tool was designed for non-tech-savvy users . With a no-code approach to automating business processes , UiPath equips everyone — and we mean everyone — with the ability to deploy artificial intelligence , machine learning , and robotic process automation .
Example : Instead of manually sending emails to remind clients about upcoming deadlines , UiPath can be used to automate coordinating with your customers . A script that triggers a reminder email when a deadline is approaching on your project management software should only take a few minutes to build but will save hours and hours of chasing down clients , resulting in a better experience for your customers and your employees .
Microsoft has always been at the forefront of advancing technologies used in business settings . Decades ago , it was Microsoft Excel that was changing the game , and today , it ’ s Microsoft Power Automation . Equipped with pre-built templates and embedded connections to other Microsoft tools , Power Automation can automate inventory management , invoice reminders , and bill payment processing .
Example : For instance , marketing professionals often spend time generating and manually distributing analytical reports to teams and leaders . However , with Power Automate , you can automate the creation and distribution of daily outcome reports using your business data , eliminating the need for manual intervention .
Automation doesn ’ t always have to be a snappy , flashy thing . In reality , streamlining administrative work and supplying employees with tools to help them manage emails and to-do lists will lead to better business outcomes .
Example : Through its seamless connection to Gmail and Todoist , IFTTT can create custom to-do lists based on email subject lines or discussion points . You won ’ t lose track of email asks , making it easy to “ circle back ” when needed .
Since it ’ s an open-source platform , Apache Airflow enables users to tap into other automation features that fellow users have built . Being able to use tried-and-true automation scripts is a big win that involves very little lift . This tool takes care of scheduling , monitoring , and managing tasks involved in all things marketing , from campaign creation to customer outreach .
Example : Apache Airflow can automate the process of scheduling client consultations , ensuring that appointments are efficiently managed , and streamlining resource management internally .
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