• Lead Nurturing : We set up automated email campaigns that deliver personalized content to leads based on their interactions with our website . This ensured that potential clients received relevant information at the right time .
• Customer Relationship Management ( CRM ): Our CRM system became the hub of our lead management efforts . It tracked every interaction and provided insights that helped us follow up effectively . This also allowed us to improve our process by identifying the most effective interaction types .
• Sales Funnel Automation : From follow-up emails to meeting scheduling , automation handled many tasks that previously required manual effort . This meant no lead was ever left unattended .
TARGETING WITH PRECISION BY USING GOOGLE ADS
While we focused on organic traffic , we also knew the power of targeted advertising . Which is why Google Ads became a key part of our strategy . We wanted to target people who were " raising their hand " and asking for help .
• Targeted Campaigns : We crafted ads based on our keyword research , ensuring they reached the right audience at the right time .
• A / B Testing : We continuously tested different ad copies , headlines , images , and landing pages to see what worked best . This iterative approach helped us optimize our campaigns for better performance . Sometime just one word / image on your website can make an significate impact . Pro Tip : Make sure to look at your website on both your mobile and desktop . This tip increased our leads from 1 per week to 3 per day years ago when we had two images show up differently on select devices .
• Retargeting : We used retargeting ads to re-engage visitors who had shown interest but hadn ’ t yet converted . This kept our brand top-of-mind and encouraged them to return and take action .
MAKING A TANGIBLE CONNECTION WITH PRINT MARKETING
Even as digital marketing became more prevalent , we knew that print marketing could and will always create a lasting impact . We used print to complement our digital efforts and create a cohesive , multi-channel experience .
• High-Quality Publications : We produced visually appealing magazines and newsletters filled with valuable content . These were sent to current and prospective clients , reinforcing our expertise and keeping our brand in their hands and minds .
• Integrating Print And Digital : Each print piece included QR codes or personalized URLs ( like the ones on pages 8 & 20 ), directing recipients to specific landing pages . This bridged the gap between print and digital , allowing us to track engagement and gather valuable data .
Print marketing allowed us to create a personal , memorable connection with our audience , enhancing our overall marketing strategy and contributing to a lower COA .
A JOURNEY OF TRANSFORMATION
Reducing our acquisition cost from $ 40,000 to $ 4,000 in 18 months was no small feat . It required a thoughtful , integrated approach that combined the best of digital and print marketing . We created a powerful , cohesive marketing strategy by refining our website messaging , implementing a robust SEO and keyword strategy , embracing automation , leveraging Google Ads , and utilizing print marketing .
At Tulip Media Group , our journey is a testament to the effectiveness of a well-rounded marketing approach . By staying agile , continuously optimizing , and keeping our audience at the heart of everything we do , we not only lowered our COA but also built stronger , more meaningful connections with our Client-Partners .
Jessica Embree is the Creative Director at Tulip Media Group . Jessica grew up with an entrepreneurial spirit and started her first business at the age of 10 . She has a passion for helping businesses grow and succeed using creative marketing campaigns and strategies that produce measurable results . Jessica ' s book , Double Sales / Zero Salespeople , co-authored with Andy Buyting , is available and an international best seller ! TM . Media / DoubleSalesUS .
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