There are many ways to consume information , and many people turn to digital platforms to learn about the everyday news and topics they love and to expand their knowledge . Most news channels publish both on television and on their website . Your favorite brands online likely have both print and digital magazines ( or we hope ), and many creators and companies curate news and information on social media .
Diversification is important when it comes to the distribution of content . With that being said , the importance of extending your print program to digital is not just a strategic move — it ’ s an evolution , a step towards a future where your message doesn ’ t just reach some people but truly connects and reaches a wider audience .
Extending your print program to digital is also a form of accessibility as you are catering to your audience ’ s various content consumption styles . Let ’ s dive deeper and explore why this is important .
BRIDGING THE GAP IN CONTENT DELIVERY
Let ’ s consider everything that represents a print program — a medium loved by your community , a content medium that fosters brand authority and thought leadership , the perfect keepsake , and a proven content delivery method that has stood the test of time . Now , imagine taking your print program and making it available to a brand-new audience and instantly allowing your brand to grow its reach by taking what ’ s already working and expanding on it .
Digital expansion introduces your print content to a larger audience , breaking down geographical and temporal barriers . It ’ s a transformation from static to dynamic , allowing your message to travel , evolve , and resonate on a larger scale .
This accessibility changes how content is consumed , offering it in various forms and formats adaptable to the needs of consumer preferences and various technologies . Extending your print program to digital makes it easy to consume your content anywhere , anytime . Think smartphones , tablets , laptops — any device , really .
Extending your print program to digital makes sense to remain innovative while maintaining your print program , which you know is loved by your loyal customer base . Adopting a digital program should never mean replacing your print program ; it ’ s simply an extension and adoption to increase your reach and be more accessible .
This enhanced reach and accessibility mean that your content is no longer confined to those who happen upon it ; instead , it seeks out your audience wherever they are , in their preferred formats .
When we think about accessibility , brands should want their content to be usable by as many people as possible . We can have accessibility in terms of preferences and specific needs .
Your digital publication will cater to various learning styles and make it easier for individuals who may need to zoom in on the pages in order to have a better reading experience or for those who may be using screen reading devices .
INCREASED ENGAGEMENT OPPORTUNITIES
The beauty of digital content is that its engagement is easily measured , which can help you inspire new topics and content ideas . When measuring the success of your digital program , consider metrics such as page views , time spent on a page , and social shares .
You may also want to keep a close eye on comments . Any engagement you receive , such as comments and shares , allows your magazine to reach more readers and is another clear indication of the positive impact of taking your print program to digital .
Think of word-of-mouth on steroids . When your print subscribers love what they read , they are likely to share it with a friend or someone else in their community who would find your content useful and interesting . This can lead to more subscribers to your print program . Who wouldn ’ t want that ? When you add the digital component to your program , you make sharing easier .
When we create digital content , there are more technological capabilities for engagement . Think >>
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