As some of you may already be aware , marketing is going to change drastically in 2024 . This has much to do with the swift evolution of artificial intelligence ( AI ) and higher focus on marketing investments . As a result , trends are changing , and fast .
If you are running a business , it ’ s time to make a move . First , zero in on what ’ s working for you and what ’ s not . Then , when that comes into focus , you ’ re going to look to the latest trends for guidance on how to move forward . To get you started , here are three key marketing trends businesses need to embrace in 2024 .
# 1 . EFFECTIVE BUSINESSES ARE 46 % MORE LIKELY TO USE AUTOMATION
Automation utilizes technology to perform tasks without human intervention . Some examples include automated responses , triggered emails , customer segmentation , and lead management . The idea is to streamline repetitive tasks to make them more consistent and more efficient .
IN BUSINESS , AUTOMATION IS IMPORTANT BECAUSE IT FREES UP YOUR MARKETING TEAM TO FOCUS ON TASKS THAT REQUIRE EMOTIONAL INTELLIGENCE , JUDGMENT , AND CREATIVITY , WHICH CANNOT BE AUTOMATED .
In 2024 , more businesses will be using automation in their marketing strategy because it is cost effective , scalable , and increasingly necessary to compete .
# 2 . AI IS PAVING THE WAY FOR HIGHER ENGAGEMENT AND DEEPER CUSTOMER RELATIONSHIPS
By driving businesses to create more profound and more personalized relationships with clientele , AI is fundamentally reshaping the nature of customer engagement . Through services such as hyper-personalization , data-driven insights , predictive analytics , and real-time problem solving , AI is helping to facilitate a shift from broad , “ one size fits all '' marketing strategies to nuanced , individual-centric approaches that foster higher engagement and deepen customer relationships . Now , instead of marketers expending countless resources on “ engaging ” with customers who have no interest in reciprocating , AI tools can filter out those who are likely to convert and just need the magic human touch .
# 3 . DATA PRIVACY CHANGES WILL CONTINUE TO IMPACT YOUR MARKETING STRATEGY
In response to customers becoming increasingly aware of online data privacy , governments have started creating new restrictions around the collection and use of data . In 2023 , 86 % of marketers told HubSpot that data privacy changes impacted their marketing strategy . In a nutshell , they were inhibited from reaching their entire base of customers and potential customers because the collection and use of data was restricted . This was primarily the result of legislation regarding the use of thirdparty cookies , which most marketers rely on and which many potential customers are now opting out of , simply because they can . As we move forward and awareness continues to grow , we can only expect this impact will multiply .
One way to mitigate the situation is to incentivize your customers and potential customers to provide data by offering them something in return , such as a coupon or access to a white paper . You may also turn to alternative targeted marketing channels such as social media , or explore new avenues like Google Topics API , universal identifiers , and contextual advertising .
TULIP MEDIA GROUP CAN KEEP YOU AHEAD OF THE GAME !
As a digital marketing agency , our team specializes in staying ahead of the marketing game across platforms . When you work with us , we can help you easily maintain your blog , Google Ads , and marketing channels . We ’ ll also work with you to apply automation to your strategy and enhance your initiatives using AI .
Let us show you what we can do . If you are ready to stay on top of the trends and get ahead of the marketing game in 2024 , book a call with one of our marketing specialists today at TM . Media .
Jessica Embree is the Creative Director at Tulip Media Group . Jessica grew up with an entrepreneurial spirit and started her first business at the age of 10 . She has a passion for helping businesses grow and succeed using creative marketing campaigns and strategies that produce measurable results . Jessica ' s book , Double Sales / Zero Salespeople , co-authored with Andy Buyting , is now available and an international best seller ! TM . Media / DoubleSalesUS .
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