™Marketing Magazine Issue 18 | Page 26

CUSTOMER EXPERIENCE

CUSTOMER-CENTRIC Marketing That Rocks !

BY : ERIKA MACLEOD

In today ’ s fast-paced business world , customer-centric marketing isn ’ t just a strategy ; it ’ s the secret sauce for companies looking to thrive and make their customers smile . This approach flips the script by making the customer the star of the show , ensuring that everything from products to marketing messages caters to their unique desires and dreams . So start up the tour bus and take a ride through the realm of customer-centric marketing where we ’ ll explore its principles and strategies , and how it ’ s a win-win for businesses and customers alike .

THE CHART-TOPPING PRINCIPLES OF CUSTOMER-CENTRIC MARKETING
1 . Play To Their Beat : Customer-centric marketing is like knowing your best buddy inside out . Dive deep into customer data , market research , and analytics to unearth the hidden gems of their preferences and quirks .
2 . Personalization Party : Make your customer feel special by personalizing your marketing toward them . Tailor products ,
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