NICHE AUDIENCE
CUSTOM MAGAZINES : A Strategic Approach To
NICHE AUDIENCE
ENGAGEMENT
If you ’ re a business owner , you ’ ve probably heard the adage , “ Your offer isn ’ t for everyone .” So then , why are your marketing efforts not targeting one specific demographic or niche ? Although it might seem more comfortable to cast a wider net with your marketing strategy , it ’ s worth your while to look at targeting a niche audience that your competitors aren ’ t serving . Now you ’ re probably wondering ,
“ That ’ s great , but how do I do that ?” And the answer is creating a custom magazine with a little help from Tulip Media Group ! So today , let ’ s go over a strategic approach to niche audience engagement , including defining what a niche audience is , what the benefits of niche marketing are , and how to create a custom magazine that will engage your niche audience .
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