SEMRUSH
Semrush provides analytics around search engine optimization , like keyword analysis . When you use this platform , you can expect comprehensive keyword research tools like domain analytics , backlink tracking , desktop and mobile search breakdowns , project-based SEO campaign structure , keyword suggestions , and proactive SEO recommendations .
In addition to its comprehensive keyword research tools , Semrush offers a wide range of SEO-related tools such as rank tracking , website monetization , competitor SEO analysis , content optimization , social media management , local SEO , and more .
What we really like about Semrush is that we can analyze the performance of our website against those of our competitors . You can also learn why potential customers are visiting competitors ’ websites over yours , and how their listings are attracting more eyeballs .
Overall , it ’ s been a very valuable tool for us , and new features are being added all the time .
MIDJOURNEY
As a marketer , we always want to integrate some form of graphic design tool . Midjourney is an AI tool that allows us to create original images and receive rights to the content .
Harnessing the power of generative AI , Midjourney goes beyond the traditional boundaries of graphic design to transform simple text prompts into stunning visual masterpieces . It ’ s been called the leading publicly available image generation tool , quickly bridging the gap between language and visual arts . In fact a lot of the images you see in this magazine were generated using Midjourney , like our front cover .
One limitation with Midjourney is that you need a Discord account to use it . Once you ’ ve tried it , though , we think you ’ ll agree it ’ s well worth signing up .
This tool has helped optimize our content creation time and allowed us to overcome so-called “ writer ’ s block ”. It is also an excellent tool to search for information related to the topics our target customers as well as our Client-Partners ’ target customers are looking for .
Again , we don ’ t recommend that you rely too heavily on this tool . Take it at face value and recognize that you will still need a human to review the content and likely add context to whatever Jasper produces .
JUST PICK ONE TO START
If you ’ re diving into the world of AI for the first time , it can be a bit overwhelming to consider five new solutions . Our advice to you : just pick one to start . If you already have some AI in place , pick your next one and run with it . No matter where you are , just keep moving forward and embracing the change .
If you recall , back in the 1990s when the internet was new to most , people would “ surf ” the internet . I recall going on Netscape to search Coca Cola , the very first website I ever visited . I then went on to search many other companies , people , places , etc . I was essentially “ surfing ” the internet , trying to figure out what this new technology could do . Well , I suggest taking a similar approach to AI .
In its early stages , most of us now just need to start playing with AI . You ’ ll learn so much by just trying out ChatGPT , getting a Discord account and have fun creating original images on Midjourney , and jumping onto Semrush to see what you can learn about your own company and your competitors . The key is to simply start using it .
If integrating AI into your business marketing internally is too much for you and your team to take on right now , let us offer an alternative . Instead of going through the hassle of learning how to use these tools and more to stay competitive with your marketing strategy , you can always work with marketing professionals who do know how to produce results for your marketing .
JASPER . AI
If you ’ re writing blogs or other content for your search engine optimization strategy , we would try using Jasper . ai .
Feel free to visit us online at TM . Media to find out just how we might be able to help your business embrace this new age of marketing .
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