™Marketing Magazine Issue 17 | Page 30

TULIP ACADEMY
TULIP ACADEMY

BOOK RECOMMENDATIONS

ANDY ' S PICK : IN DEFENCE OF WEALTH BY DEREK BULLEN Amazon Summary - In this book , the author , who founded a company that put him into the top 1 %, debunks the myths about the rich . Contrary to widespread public opinion , for instance , the rich do and have been paying their fair share of taxes , he argues . This book , from a very successful Canadian entrepreneur , is a manifesto celebrating the achievements of people who have earned their wealth . It ' s also is a sharp rebuttal to all those who think the world would be better off without the people who get rich .
ERIKA ' S PICK : HOW WOMEN RISE BY SALLY HELGESEN & MARSHALL GOLDSMITH Amazon Summary - Leadership expert Sally Helgesen and best-selling leadership coach Marshall Goldsmith have trained thousands of high achievers-men and women-to reach even greater heights . Again and again , they see that women face specific and different roadblocks from men as they advance in the workplace . In fact , the very habits that helped women early in their careers can hinder them as they move up . Simply put , what got you here won ' t get you there . . . and you might not even realize your blind spots until it ' s too late .
ROBYN ' S PICK : THE POWER OF TEAMWORK BY BRIAN GOLDMAN
Amazon Summary - In the high-pressure and complex setting of health care , a new approach to teamwork is leading to healthier patients , happier staff and more efficient operations . Doctors are learning art appreciation to improve diagnostic skills . Hospitals are adopting airplane-style “ black boxes ” in operating rooms to reduce errors and create better teams . And lessons from the medical world are helping to build better teamwork outside hospitals . Through board games likeFriday Night at the ER , Fortune 500 companies and other organizations are learning that running a busy emergency room provides valuable insight that can help anyone who is part of a team , or leads one , to be more effective .

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Everything you need to professionally write , publish and market your non-fiction book .
JESSICA ' S PICK : THE SECRET SOCIETY OF SUCCESS BY TIM SCHURRER
Amazon Summary - There ’ s a message getting a lot of airtime these days . It says to be successful , you have to step into the spotlight , climb the ladder , become the boss , or chase whatever version of success that ’ s been dangled in front of you . But what if there ’ s another way ? What if fame , money , and power aren ’ t all that we should be chasing ?
In The Secret Society of Success , Tim Schurrer invites you to reevaluate your definition of success and learn a new , freer way to go about achieving it . How do you learn this approach ? With the Secret Society as your guide-a community of people who know how to make an impact , whether they have the spotlight or not .
TREVOR ' S PICK : THINK AGAIN BY ADAM GRANT
Amazon Summary - Organizational psychologist Adam Grant is an expert on opening other people ' s minds-and our own . As Wharton ' s top-rated professor and the best-selling author of Originals and Give and Take , he makes it one of his guiding principles to argue like he ' s right but listen like he ' s wrong . With bold ideas and rigorous evidence , he investigates how we can embrace the joy of being wrong , bring nuance to charged conversations , and build schools , workplaces , and communities of lifelong learners .