BUSINESS INSIGHTS
BUSINESS MASTERY
GET OUT OF THE DRIVER ’ S SEAT OF YOUR BUSINESS
BY : BILL PRATER
ARE YOU A SEASONED BUSINESS OWNER LOOKING TO SERVE YOUR CLIENTS AT THE HIGHEST POSSIBLE LEVEL WHILE ACHIEVING MAXIMUM PERSONAL TIME , MONEY , AND FREEDOM IN THE PROCESS ?
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Many business models proclaim that you must “ get behind the wheel ” of your business and steer it towards success . However , in reality , to take your business to the next level and provide a top-notch client experience , you must actually get out of the driver ’ s seat of your business . Let me explain what I mean .
UNDERSTAND WHAT ’ S UNDER THE HOOD For any business , small or large , private or public , there are four foundational principles at play , and we ’ re going to analyze them through a transportation analogy . First off , you need a vehicle , or in other words , a mechanism or process to deliver your service or offering to your client . Secondly , you need a driver , someone to operate the company and accomplish the day-today management tasks . Thirdly , you need a crew or a team that helps you maintain your vehicle ( or business operations , in this case ) at a high level and assists with any required upgrades . Lastly , you need a chief that oversees the entire operation at a high level .
Now , if you ’ re a solopreneur , you can already see that you wear each of these hats simultaneously , meaning that your growth and revenue become limited to only what you can personally achieve . This is much like riding a bike . You propel it so you can get to where you want to go , but it expends a lot of energy and can take a long time to arrive at your destination . When most businesses start off , this is the level they ’ re at . You are personally delivering the goods or services to your clients while controlling all four components of your business .
Unfortunately , people looking to scale their income and grow their business from this level often make some key mistakes such as overinvesting or mis-investing in their human-powered machine . So , instead of investing in things like expensive CRM systems , realistically , what you need to do is to switch vehicles . Many people believe that if they work harder and harder , their bike will eventually transform into a car , but truthfully , you must toss out the bike and replace it with a car .
DRIVING TO YOUR DESTINY Once business owners level up and replace their bike with a car , they often continue to overinvest or mis-invest in this car . Remember , you can add all types of ornaments or special lights ,
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