GET DIFFERENT
THE BEST
MARKETING I ’ VE SEEN
– IN AN UNEXPECTED PLACE
BY : MIKE MICHALOWICZ
Y
You need new marketing . You must Get Different . ( No , as a matter of fact , I won ’ t stop telling you !) The world is evolving at a rapid pace , so the demands of your business will evolve too . No one is going to be looking for the same . Old . Thing .
I conducted research for Get Different for years , because I wanted to give you a step by step marketing strategy that would forever level up your marketing and conversions . Then , the other day , I saw a prime example I wish I could have added to the book before it went to print .
THE BEST MARKETING EVER
Behold , the Morris County Sheriff ’ s ’ 63 Chevy Impala . Wait , different marketing goes beyond business ? Yep . Yes , it does . And our sheriff nailed this one . This isn ’ t any old car . Rightfully so , this isn ’ t any old sheriff . Sheriff James Gannon is different , and it seems his car ended up as one
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