SPEAKER POWER INSIGHTS OF PRINT
1 . Attendance and getting people to come back again
2 . Sponsorships , as they seek a good ROI on their event participation
# 5 . DOES THE SPEAKER HAVE PRE-EVENT CONTENT AND RESOURCES TO HELP YOU GENERATE EXCITEMENT AND GET PEOPLE REGISTERED SOONER THAN LATER ?
Here ’ s why this is an important question to ask : Audiences are seeking a speaker who possesses the rare combination of being engaging , motivational , and street-smart . This is not easy to find , thus the ongoing need and value that a professional speaker can and should be willing to bring to the table months before the actual event is set to take place .
Here ’ s another big shift in meetings that either hurts or helps with event attendance : Social media .
Today ’ s attendee has more research firepower at their fingertips than ever before . If you mention or promote a speaker , their book , or the focus of their talk , people will go online and research them to see if what this speaker is about is of value and to see what others have said about their program or message . Even if they like what they see , you have to continually stay in front of your attendees to remind them of the value the speaker brings . One of the best ways to build buzz and keep people engaged before an event is to drip relevant content both online and offline in relation to the speaker ’ s message and style .
Tony Rubleski is the bestselling creator of the Mind Capture book series . He is also an in-demand keynote speaker , strategic business coach , and global event promoter . His work has been featured in various media outlets ranging from Bottom Line Magazine , The Detroit Free Press , the FOX TV network , ABC , to CNN Radio , NPR and Entrepreneur Magazine Radio . He ’ s a 1994 graduate of Western Michigan University with a degree in marketing and has also been a faculty member and instructor with the U . S Chamber of Commerce ( IOM ) and CEO Space International . His core expertise and message is designed to help people ‘ Capture ’ more minds and profits .
As editor and creator of A Captured Mind newsletter he has interviewed some of the highest paid direct marketing , Internet , success and sales minds in the world including Seth Godin , Jay Abraham , Dr . Ivan Misner , Darren Hardy ( SUCCESS Magazine ), Jack Canfield , Brian Tracy , Dan Kennedy , Jeffrey Gitomer , Joel Comm , Sally Hogshead , Sharon Lechter and Larry Winget .
A highly sought after speaker and agent of change , his live seminars and keynote talks continue to receive rave reviews from meeting planners coast to coast . He ’ s shared the stage with such business notables as Les Brown , Dan Kennedy , Michael Gerber , Jeffrey Gitomer , and Bob Burg to Olympic gold medalist Dan Jansen , and various celebrities including TV ’ s John Walsh , Mick Fleetwood , and many others .
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