" AMANDA QUICKLY REALIZED THAT THE PROCESS OUTLINED BY JESSICA AND ERIKA CREATED A TREMENDOUS RETURN ON HER TIME INVESTMENT ."
Amanda , Jessica , and Erika get together to discuss business and , at the same time , enjoy “# YetiPower ”— i . e ., using their personally engraved Yeti tumblers . These tumblers are always present at meetings , and the positive results have been more than evident to all participants ! Needless to say , these meetings are lighthearted , full of energy , and very effective . Call it an “ inside joke ” or just recognize the advantage of positive relationship building . Either way , it is another subtle contributor to achieving the goals of the Client-Partner meetings !
In 2022 , Miller Insurance has also expanded their program with Tulip Media to include digital marketing . As Amanda freely admits , “ Using digital marketing is beyond my understanding , and I need help to make it work in targeting a specific market .” She adds that Tulip Media makes this easy , helping her to make the most of available marketing dollars . “ Because I know from the monthly reports where digital ads are getting traction , I can dovetail that information with the delivery of the magazine . For example , if I know our ads are trending in the Meaford-Collingwood area , I can make sure that we are delivering to all businesses within those postal codes , so we are layering on the effectiveness .”
The power of advertising was made clear early in the digital advertising process . Amanda speaks of Tulip Media ’ s effective use of key words to bring in quote requests . “ We had just started with the digital commercial and farm ads , and I knew right away when they went online . The requests were coming in fast and furious , and one of the first ones was asking if we insured bucking bulls ! Discovering that the request was coming from Arkansas , I couldn ’ t provide the
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