™Marketing Magazine Issue 17 | Page 21

SPEAKER INSIGHTS
TIME-SENSITIVE INFORMATION FOR MEETING PLANNERS AND HR MANAGERS SEEKING PROVEN STRATEGIES ON HOW TO EFFECTIVELY RETURN TO LIVE , IN-PERSON MEETINGS .
WARNING : AFTER YOU READ THIS REPORT YOU WILL LOOK AT HIRING A SPEAKER FOR ANY OF YOUR EVENTS IN A MUCH DIFFERENT WAY THAN YOU DID PRE-COVID .
Fellow Meeting Professional : Where do I even start ? 2020 and 2021 were like a crazy episode of the old TV show , The Twilight Zone . I don ’ t need to recap the obvious , but let ’ s face it : The meeting and events industry took a MAJOR hit . Zoom fatigue is real and starting to set in . More and more groups are starting to add in-person events back onto the calendar due to association members getting restless and longing for in-person conferences and connections .
Now that groups are planning events again after an extended hiatus , several questions and sobering concerns still remain :
• What good speakers are still left that have a proven track record of results ? Many speakers left the industry or retired . They couldn ’ t sustain their livelihood after being shut down for over a year and Zoom training fees are nowhere near what live fees used to be pre-COVID .
• What speaker can adapt their message to this new world we live in and truly connect with audiences without appearing to be out of touch or , even worse , boring ?
• How in the world do we get people excited to attend a live event again ? It ’ s like we ’ re starting over from scratch .
DECISION TIME :
You ’ re reading a possible solution to the questions above . In this special report , I ’ ll reveal how I ’ ve helped hundreds of meeting planners over the past 17 years as a full-time keynote speaker and also from planning my own annual events for over a decade .
TWO KEY UPDATES OF INTEREST YOU SHOULD KNOW :
# 1 : We ’ ve been hosting our own live events safely and successfully during the past 12 months . This is rare . Yes , it ’ s very different doing live events now . We ’ ve discovered what ’ s working as well as how to get attendees and sponsors on board even with the fear and changing guidelines keeping most events idle .
# 2 : We have seen a noticeable uptick in meeting planners contacting us directly to hire our team over the past few months . They ’ re ready to get moving again and know that supply and demand will become a big issue when all of a sudden meeting planners begin looking for an amazing keynote speaker from a greatly thinned pool of remaining speakers left in the industry .
I applaud you for doing something that smart people do when looking to solve a problem , challenge , or take their business to the next level : THEY TAKE ACTION .
WHY THIS REPORT WAS CREATED ?
It ’ s really quite simple : To serve as a valuable guide to help you pull off stronger events now and in the future when employing a speaker as part of the agenda .
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