CLIENT-PARTNER FEATURE
SPOTLIGHT :
HOW MILLER INSURANCE EXPANDS THEIR MARKETING STAFF OF ONE INTO AN EFFECTIVE TEAM
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Imagine being the VP of Sales and Customer Experience for a company with eight offices in eight different communities in southwestern Ontario ! This describes Amanda Farrell Walsh at Miller Insurance , a brokerage that is proudly “ locally owned ” with a staff of 50 and deep roots in the community since 1899 . How does Amanda keep up with the challenge ?
As a marketing team of one , with 10 years of experience in the insurance field , Amanda has partnered with Tulip Media for the past eight years , having jumped on the Risk & Business Magazine back in 2014 . Since then , Amanda has seen the magazine published 15 times with articles specific to Miller Insurance and their local community .
When asked what brought her to invest marketing dollars and partner with Tulip Media , Amanda spoke of insurance expenditures as “ grudge purchases ” for most companies because “ you have to buy it . Nobody wants to spend money on insurance .” She was looking for something to promote Miller Insurance that was different from the approach taken by other companies . Meeting with other broker groups to discuss best practices in the industry , Tulip Media was recommended to her by another brokerage in Ontario which had seen success with their magazine approach . Miller Insurance was looking for a way to stand out , to distinguish themselves as industry experts among farms and businesses in their specific area . So , she gave it a try .
Once partnered with Tulip Media , Amanda quickly realized that the process outlined by Jessica and Erika created a tremendous return on her time investment . There was a library of great content available for her to use and help was readily available . This made it a very easy process and , in her words , made it “ a no-brainer .” The printed magazine could be placed in the hands of their specific clientele , namely those running farms and businesses .
As part of that process , the team at Tulip Media make it a priority to understand the business of their Client-Partner with a desire to see them become more successful . In Amanda ’ s words , it is a “ Win , Win , Win !” It should also be pointed out that part of the “ Winning ” comes from Client-Partner meetings .
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