™Marketing Magazine Issue 16 | Page 9

DISNEY CULTURE
Optimism
As a company dedicated to producing beloved animated movies and theme parks , creating a positive tone is of the utmost importance and starts by creating an organizational culture that exceeds the employee ’ s expectations first . Once this is successfully completed , Disney cast members can deliver on their promise to provide the most uplifting experience they possibly can for guests .
Innovation
One thing about Disney is that they are never satisfied with second best . Since its inception , there has always been an emphasis on creating new experiences , stories , and modes of entertainment . And the cast members are a significant part of this innovation since they are the ones that bridge the gap between ideation and execution for the public to enjoy .
Decency
Disney employees are held to a nearly unmatched standard of excellence since they are the global brand ambassadors at the ground level . Therefore , you ’ ll never see characters at Disney theme parks unless they are in full costume and in character . Ultimately , the magical illusion must never be shattered , and Walt Disney made sure of this by having a series of secret tunnels for the characters to move easily throughout the park without being in plain sight .
Quality
Disney team members strive to provide the highest-grade entertainment and media services available today . This quality can be observed throughout each of Disney ’ s offerings and seen in even the smallest of details . For example , did you know that even the cast member ’ s hair , makeup , and costuming are scrutinized until they ’ re perfect so that every guest can enjoy the full magic that Disney has to offer ?
Community
The Disney community has grown far past anything the founders could have expected , yet the community has been a keystone in their core values since the beginning . The job of a Disney cast member is to help cultivate these relationships and create memories that last a lifetime . Plus , platforms like Disney + have made being a part of the movement even more accessible as parents and kids alike can join in on the fun from the comfort of their own homes .
Storytelling
Storytelling is the process of using fact and narrative to communicate something to your audience , and Disney is 100 % dedicated to engaging storytelling . In fact , at this point , the terms Disney and storytelling seem almost synonymous , thanks to no small effort from the Disney team members . Walt Disney knew that the magic was in the storytelling , so it continues to be a pervasive core value and one that each cast member works to honor each day .
ON-STAGE VS . BACKSTAGE
You ’ d never realize it as a spectator , but every move of the Disney team members is highly choreographed and organized to provide the best experience for guests . Not only is each detail mapped out but the staff must also be familiar with all Disney characters before their on-stage debut . Furthermore , actors must stay completely in character the entire time they are on stage so as not to break the magical spell they ’ re weaving .
Each cast member ’ s attention to detail and integrity is a critical factor in creating the company culture of innovative storytelling that emphasizes community , quality , and decency .
MAGICAL MARKETING MOVES WITH TULIP
Walt Disney knew that the people involved in the experiences turn dreams into reality . That ’ s why Disney holds firm to the belief that by investing in its greatest assets — its cast members — they can continue a path to success . Similarly , we at Tulip Media Group aspire to cultivate this strong sense of culture for ourselves and our Client-Partners , and this has been a driving force in our exponential growth over the past few years .
So , if it ’ s time to transform your company culture with our magical marketing moves , we invite you to reach out to us regarding your current strategy . Our experts can provide guidance with an actionable plan to achieve the results you ’ ve been searching for . For more information , book a demo with us online at TulipMediaGroup . com .
Erika MacLeod is the Managing Editor at Tulip Media Group and best-selling author of The Ultimate Culture . With over 15 years of organizational experience , Erika works closely with Client-Partners and is Tulip ' s liason with their renowned national contributors . Erika ' s first book , co-authored with Stacey O ' Brien , is available on Amazon : TM . media / UltimateCulture
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