TULIP ACADEMY
BOOK RECOMMENDATIONS
ANDY ' S PICK : THE POWER OF MOMENTS BY CHIP HEATH & DAN HEATH Amazon Summary - While human lives are endlessly variable , our most memorable positive moments are dominated by four elements : elevation , insight , pride , and connection . If we embrace these elements , we can conjure more moments that matter . What if a teacher could design a lesson that he knew his students would remember 20 years later ? What if a manager knew how to create an experience that would delight customers ? What if you had a better sense of how to create memories that matter for your children ? This book delves into some fascinating mysteries of experience : Why we tend to remember the best or worst moment of an experience , as well as the last moment , and forget the rest .
ERIKA ' S PICK : CUES BY VANESSA VAN EDWARDS Amazon Summary - What makes someone charismatic ? Why do some captivate a room , while others have trouble managing a small meeting ? What makes some ideas spread , while other good ones fall by the wayside ? If you have ever been interrupted in meetings , overlooked for career opportunities or had your ideas ignored , your cues may be the problem – and the solution .
Cues – the tiny signals we send to others 24 / 7 through our body language , facial expressions , word choice , and vocal inflection – have a massive impact on how we , and our ideas , come across . Our cues can either enhance our message or undermine it .
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STACEY ' S PICK : FANOCRACY BY DAVID MEERMAN SCOTT & REIKO SCOTT
Amazon Summary - How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance , b2b software , and underwear ? They embody the most powerful marketing force in the world : die-hard fans .
In this essential book , leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs , veteran business owners , startup founders , nonprofits , and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation .
JESSICA ' S PICK : RADICAL CANDOR BY KIM SCOTT
Amazon Summary - The idea is simple : You don ' t have to choose between being a pushover and a jerk . Using Radical Candor — avoiding the perils of Obnoxious Aggression , Manipulative Insincerity , and Ruinous Empathy — you can be kind and clear at the same time .
Kim Scott was a highly successful leader at Google before decamping to Apple , where she developed and taught a management class . Since the original publication of Radical Candor in 2017 , Scott has earned international fame with her vital approach to effective leadership and co-founded the Radical Candor executive education company , which helps companies put the book ' s philosophy into practice .