WEBSITE INSIGHTS
“ Learn More ” is not effective as a call to action because most potential customers don ’ t want to take the time to learn more , they want to be presented with a solution then and there . In effect , “ Learn More ” just sounds like more work to do on their part when you should be doing the work for them , right up to that final decision to buy .
# 3 - OPTIMIZE WEBSITE RESPONSIVENESS AND USABILITY
Although content optimization is integral in achieving high search engine rankings and drawing potential customers in to visit your online store , the website itself needs to be healthy , responsive , and usable when they land on it . Maybe you already have the highest quality content , but if your website is slow or not optimized for mobile devices , potential customers are going to bounce back to search engine results and seek out your competitors ’ websites instead .
When Google crawls your website to determine your search engine ranking , its bots look for keyword-optimized content , but they are also looking for fast response times and high usability on all devices . If you don ’ t have a holistic approach to all of these SEO components , it will damage your overall ranking . Improving the experience of shopping at your online store will work to convert customers faster and also boost your search engine ranking to attract more potential customers .
When you sign on to a digital program with Tulip Media Group , we ’ ll make sure your website factors in all of these important tips and more . We ’ re so confident in our approach that we now guarantee results for one of our digital programs . Book a consultation with us at TulipMediaGroup . com to find out how we can help your business grow .
On-Demand Courses to Help You Succeed in Business
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Jessica Embree is the Creative Director and a StoryBrand Certified Guide at Tulip Media Group . Jessica grew up with an entrepreneurial spirit and started her first business at the age of 10 . She has a passion for helping businesses grow and succeed using creative marketing campaigns and strategies that produce measurable results . Jessica ' s first book , Double Sales / Zero Salespeople , co-authored with Andy Buyting , is now available and an international best seller ! TM . Media / DoubleSalesUS .
All courses available for only $ 275 / year .
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