WEBSITE INSIGHTS
3TIPS TO CONVERT
FASTER ON YOUR WEBSITE
BY : JESSICA EMBREE
A
At Tulip Media Group , optimizing websites for maximum conversion is a big part of what we do . In this article , we want to share three things we ’ ve seen over and over again that prevent potential Client-Partners from growing their online sales . These three essential tips will keep you from making the same mistakes and help you convert faster on your website .
# 1 - TREAT YOUR WEBSITE LIKE YOUR STOREFRONT
Just like a brick-and-mortar store in a shopping center , your website is your storefront in the online world . Looking at it this way , it ’ s obvious that you need to present your website in a way that is appealing to potential customers and makes them want to visit .
The most important element of your digital storefront , even more important than aesthetics , is your messaging . The messaging you use on your website helps customers find you and communicates to them how and why they are going to make the decision to buy from you . It should be clear , concise , consistent , and instantly resonate with the need you are targeting in your core customer .
Be sure to prominently identify both the problem your core customer is having and the solution you are offering on every landing page . When a customer lands on your website , they should understand three things right away : what you are offering , how it will make their life better , and what they need to do to buy it . StoryBrand Founder Don Miller refers to this as the “ Grunt ” Test . Answering all three questions within the first three-five seconds of visiting your website drastically improves your chances of converting prospects into paying customers .
# 2 - ALWAYS INCLUDE A CALL TO ACTION
Time and time again , we see potential Client-Partners come to us without a call to action on their websites . This , or they are using “ Learn More ” as a call to action instead of a direct invitation to buy their product or to contact them . This is a critical mistake that slashes conversion rates . It ’ s amazing how powerful this simple piece of content is in the sales process .
A call to action should be a direct invitation to buy your product or service or to contact your business . If you ’ re in real estate , your call to action should be along the lines of “ Buy a Home ” or “ Sell Your Home .” If you own a consulting firm , your call to action should be something like “ Book a Consultation .” If you are selling products of any kind online , a bold “ Buy Now ” call to action is very effective .
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