™Marketing Magazine Issue 15 | Page 30

TULIP ACADEMY
TULIP ACADEMY

BOOK RECOMMENDATIONS

ANDY ' S PICK : GET DIFFERENT BY MIKE MICHALOWICZ Amazon Summary - In his new marketing book , Mike Michalowicz offers a proven , no-bullsh * t method to position your business , service , or brand to get noticed , attract the best prospects , and convert those opportunities into sales . Told with the same humor and straight-talk that ' s gained Michalowicz an army of ardent followers , with actionable insights drawn from stories of real life entrepreneurs , this book lays out a simple , doable system based on three critical questions every entrepreneur and business owner must ask about their marketing :
1 . Does it differentiate ? 2 . Does it attract ? 3 . Does it direct ?
ERIKA ' S PICK : IMPACT PLAYERS BY LIZ WISEMAN Amazon Summary - In every organization there are Impact Players — those indispensable colleagues who can be counted on in critical situations and who consistently receive high-profile assignments and new opportunities . Whether they are on center stage or behind the scenes , managers know who these top players are , understand their worth , and want more of them on their team . While their impact is obvious , it ’ s not always clear what actually makes these professionals different from their peers .
In Impact Players , New York Times best selling author and researcher Liz Wiseman reveals the secrets of these stellar professionals who play the game at a higher level .

Your Book Starts Here .

Everything you need to professionally write , publish and market your non-fiction book .
STACEY ' S PICK : THE 10X RULE BY GRANT CARDONE
Amazon Summary - While most people operate with only three degrees of action - no action , retreat , or normal action - if you ' re after big goals , you don ' t want to settle for the ordinary . To reach the next level , you must understand the coveted 4th degree of action . This 4th degree , also know as the 10 X Rule , is that level of action that guarantees companies and individuals realize their goals and dreams .
The 10 X Rule unveils the principle of " Massive Action ," allowing you to blast through business cliches and risk-aversion while taking concrete steps to reach your dreams .
JESSICA ' S PICK : HERO ON A MISSION – DONALD MILLER
Amazon Summary - In his mid-20s , Donald Miller was lost . He was overweight and poor as a broken piggy bank . Lamenting the cards he was dealt , Donald was allowing himself to be a victim of circumstance . He knew something had to change . Standing in front of the mirror , he took responsibility for the choices he was making , beginning the transition from playing the victim to playing the hero in his life and finding the fulfillment he was searching for .
In this book , Donald shares the correlation between owning your life and finding more enjoyment in everything you do . He lays out the transformational , yet practical plan that took him from slowly losing sight of all his goals to rapidly gaining a new perspective of his own life ’ s beauty and meaning , igniting his motivation , passion , and productivity .