METAVERSE
METAVERSE
THE FUTURE OF DIGITAL MARKETING
BY : JESSICA EMBREE
You ’ ve heard the buzz . The metaverse is set to be the successor to the mobile internet . It is described as a place where digital and physical reality unite . Instead of existing separately from physical reality as the internet does now , the metaverse will be seamlessly integrated with the fabric of reality . Among other things , it ’ s going to revolutionize the future of digital marketing .
By merging our understanding of social media , gameplay , and entertainment , we can get a glimpse into the metaverse . What is being described as the next great computing revolution presents incredible marketing opportunities for your business . Unlike anything we ’ ve seen before , the metaverse will empower your business to connect with customers on new levels through channels that are flexible and dynamic , and that deliver with unprecedented efficiency . But you need to know how to play the game .
MARKETING IN THE METAVERSE
Emma Chiu , the global director of Wunderman Thompson Intelligence and author of the Into The Metaverse report says that individuals and business leaders will have the opportunity to shape the metaverse . However , three key elements will inevitably define this new environment : social presence , continuity , and interaction . These are the tools you need to master in the development of your metaverse marketing strategy .
To start , you will need to make sure your company is a part of the digital spaces that your customers are engaging in . In this game-like atmosphere , potential customers will be working , socializing , and shopping simultaneously online . You need to decide how you are going to integrate your marketing attractively into this new digital experience .
Gamevertising is one way you will be able to do this . Since gaming has replaced television and streaming for much of the younger generation and is used prominently as a social hub , interactive gaming technologies are
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