™Marketing Magazine Issue 15 | Page 19

FEATURE
THAT ’ S FANTASTIC . HAVE CLIENT-PARTNERS SEEN THE SAME SUCCESS WITH THIS PROGRAM ?
Absolutely , if not more . They ’ ve had so much success that we now guarantee program results when onboarding new Client-Partners .
One of our greatest success stories comes from custom fire truck manufacturer , Metalfab . In June 2020 , Metalfab came to us looking for a strategy that would help them capture their unique audience of fire chiefs across North America . Because most fire departments only purchase a new fire truck every 5-10 years , Metalfab needed to find a way to reach more chiefs while maintaining relationships with those who had purchased from them in the past . We decided to apply a SMarketing strategy to position Metalfab as an industry expert , using their blog to provide fire chiefs with valuable industry information like how to write a request for proposal and introducing the latest in fire truck technology . By using keyword-optimized Google Ads and content to communicate with existing customers , search engines have deemed Metalfab an industry expert and improved their search engine rankings to help more fire chiefs find them . When any of these fire chiefs is ready to purchase a new fire truck , Metalfab is top of mind .
We ’ ve also applied SMarketing for many of our Client-Partners in the insurance industry to capture their respective local markets . We use keyword-optimized blog posts to provide their potential clients with information related to insurance coverage and pertinent changes to industry regulations . In much the same way as Metalfab , our Client-Partners are top of mind when new clients need to purchase a policy or when it ’ s time for existing clients to renew .
By positioning our Client-Partners as experts in their fields , we enable them to act as a resource outside of their buyer ’ s journey . This way , when potential customers move into a position to buy , our Client-Partners have already established a strong relationship with them and stand out as the preferred purchase option . This keeps them consistently a step ahead of competitors and has resulted in incredible growth for every single company we ’ ve helped execute a SMarketing strategy .
THAT ’ S INCREDIBLE . HOW CAN WE GET A COPY AND START APPLYING THIS STRATEGY FOR OURSELVES ?
Double Sales / Zero Salespeople is available on Amazon for Kindle and in paperback . If you ’ d like to kick off the process with a tailored SMarketing program , visit TulipMediaGroup . com to book a consultation with one of our specialists today .

STOP WASTING TIME & MONEY ON MARKETING THAT DOESN ’ T WORK .

Tulip Media provides you with effective marketing strategies that will generate leads and grow your business .
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Print Marketing | Digital Marketing | Website Messaging | Conversion Strategies | Pay-Per-Click Advertising
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