PAINTED PICTURE 2023
The best way to ensure a successful future together is to take ownership and script it ourselves . At Tulip Media we start with a clear painted picture of what our future looks like and then work together to make it happen . Our painted picture outlines what we look , act and feel like on December 31 , 2023 .
Let ’ s Raise a Glass in Celebration ! It ’ s January 20 , 2024 , and as we celebrate together with our families in sunny Tampa Bay , Florida I can ’ t help but be proud . Proud of what we ’ ve overcome , proud of what we ’ ve created and proud of our success as a high-performing team . We have overcome incredible odds , building a world class organization from our humble roots in Fredericton , New Brunswick .
SUCCESS !
Over the past few years , as a company , we have found our scalable business model and are achieving the success we worked so hard for . In 2023 , Tulip Media achieved company-wide sales just over $ 3 million ! Making a difference for over 75 Client-Partners last year has enabled us to achieve this incredible milestone .
Looking back over the past few years there were five foundational strategies that has enabled our success .
# 1 – OUR CORE
The first and the most impactful foundation to our success is our culture . The Tulip team would not be where it is if it was not for our collective passion and commitment to our company ’ s purpose and values .
At the heart of our culture is our core purpose ; To Fuel Revenue Growth of our Client-Partners Through Effective Marketing ! This core purpose is what drives us in everything we do .
The principles that guide our actions each day are driven by our five C . A . R . L . E . core values . They include :
1 . Complete Client-Partner Dedication 2 . Act and Think Like Entrepreneurs 3 . Relentless About Quality , Ease & ROI 4 . Leadership , Teamwork & Open Communication 5 . Embrace and Drive Change These core values describe the way we think , act , and live each day .
Our core purpose and values represent the foundation that we ’ ve used to build our strong , high-performing culture and a team that includes over 12 smart adults who get shit done !
# 2 – SMARKETING & CONVERSIONS
Since the great pivot of 2019 , our team has never looked back . We have been dedicated in the pursuit of greatness when it comes to sales and marketing strategies that produce real results .
Our Client-Partner Success Dashboard allows us to track and monitor the success of our Client-Partners ’ conversions daily . This tracking systems allows us to react to downward trends in conversions long before our Client-Partners ever notice . Because of this capability , we come across to others as marketing magicians , whom they have become dependent on to fuel their top line revenue growth .
In fact , we can now demonstrate how our SMarketing programs make money for Client-Partners . The predictability of our program has enabled us to do something other agencies cannot – guarantee our work . This has been a game changer for us . Our Client-Partners now draw a direct ROI in the work we do for them . As a result , we now have a steady stream of companies applying to be accepted in our guaranteed program which we sell at a premium .
# 3 – OUR SYSTEMS & PROCESSES
As a team , we leverage technology and lean in everything we do to make us more effective and efficient . We have fine-tuned our processes on Teamwork so that we consistently deliver results for our Client- Partners while ensuring strong profitability .
Because of our hyper-focus on results for Client-Partners and our efficiencies , we ’ ve achieved a Gross Margin per Full Time Equivalent of $ 185,000 ! Our entire company tracks this Primary Success Metric very closely . Our focus on this metric is what enables us to fuel the revenue growth of so many Client-Partners . Everyone works together to challenge and support each other in the pursuit of this one overarching measure of success .
# 4 – OUR GROWTH
We are growing at a faster rate than ever before . Our own SMarketing has become a predictable and systematic machine that we can control , enabling us to better align our growth with our production capacity .
Leveraging our own SMarketing strategy , we have successfully brought our cost per acquisition down to under $ 3,000 !
# 5 – OUR PEOPLE & OUR SERVICE
We continue to grow the knowledge , skill , and capacity of our people . We recognize that challenging one another and growing as individuals was critical to our success . This increased performance affords us to pay top dollar for talent , and our people enjoy the satisfaction of being part of a successful company and winning team .
We are committed to delivering on our 3Es Brand Promises of Easy , Effective and Enjoyable . Our Client-Partners know we built something special . They take pride in the work we do for them and are reassured to know that they can count on us to deliver every time .
SUCCESS !
Of all our accomplishments , the one metric I ’ m most proud of is our Net Promoter Score of 85 ! Combined with over 50 Google reviews , it ’ s clear that our Client-Partners love Tulip Media !
Staying committed to a strategy of Effective Marketing Delivered – Easy is what drives our profitability and success .
Our dedication on our Client-Partners ’ success , and our disciplined approach to planning and execution has enabled us to achieve record high profitability . This is a massive milestone for our team , and we are all going to share in its success through our Great Game of Business profit sharing coming soon !
Success is all about committing to an outcome , working hard , staying focused and having fun . Together , we paint this picture of a bright and motivating future that we can all attain if we work together to make Tulip Media exceptional !
- ANDY BUYTING , FOUNDER & CEO