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BOOK RECOMMENDATIONS
ANDY ' S PICK : CULTURE BY DESIGN BY DAVID FRIEDMAN Amazon Summary - In this game-changing book , David Friedman cuts through the fog and provides a simple , clear , and practical roadamap for building a high-performing culture - in any organization . Filled with stories and examples from his own leadership career , as well as his work with hundreds of other CEOs , Friedman brings a level of credibility and practical wisdom that stands in stark contrast to the typical academic treatment of culture . Delivered with his legendary logic and easy-to-read style , he makes understanding culture so simple that you ' ll wonder why you didn ' t think of it all yourself .
ERIKA ' S PICK : CAN ' T HURT ME BY DAVID GOGGINS Amazon Summary - Decisions equal success - nothing happens until one is made . Businesses make millions of decisions every day . But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business . These big decisions are counterintuitive - they go against the conventional wisdom . In hindsight , taking a different direction may seem easy , but these bet-thecompany moves involve drama , doubt , and high tension .
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STACEY ' S PICK : NO RULES RULES BY REED HASTINGS & ERIN MEYER
Amazon Summary - Here for the first time , Reed Hastings and Erin Meyer , best-selling author of The Culture Map and one of the world ’ s most influential business thinkers , dive deep into the controversial ideologies at the heart of the Netflix psyche , which have generated results that are the envy of the business world . Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings ’ s own career , No Rules Rules is the fascinating and untold account of the philosophy behind one of the world ’ s most innovative , imaginative , and successful companies .
JESSICA ' S PICK : DOUBLE SALES / ZERO SALESPEOPLE BY ANDY BUYTING & JESSICA EMBREE
Amazon Summary - Is your business struggling to meet its growth plans ? When your marketing and sales departments have different goals and strategies your company ’ s revenue growth suffers . Being a specialist in the business development space for years , we ’ ve seen this disconnect between sales and marketing first-hand . Too often , sales and marketing fail to work together which results in you losing time , money and new clients .
In Double Sales / Zero Salespeople , you will gain valuable insight and learn from our past experiences on how you can automate and optimize your business development strategy .
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