" WITHIN THREE MONTHS OF ENROLLING IN THE PROGRAM , THEY HAD TO HIRE AN ADDITIONAL AGENT TO TAKE ON THE EXTRA INBOUND BUSINESS THEY WERE RECEIVING ."
Chamber of Commerce and the Rotary Club in many of their communities , and they ’ re also frequent sponsors of sports teams and volunteers at charity events .
GOING THE EXTRA MILE
Waypoint advisors are always looking out for the best interests of their clients . Their service goes far beyond simply selling an insurance policy . When you work with a Waypoint Insurance advisor , they ’ ll look at your lifestyle as a whole to determine how policies would best fit into all the little “ pockets ” of your lifestyle . Whether you are looking for recreational insurance , automobile insurance to commute to and from work , home insurance , business insurance , or marine insurance , they investigate every facet to find the best fit for you . If you come in to purchase one type of insurance , they take the initiative to find ways to ensure you ’ re protected in other aspects of your life as well .
In addition to their in-branch services and unlike many other insurance brokers , Waypoint offers a variety of online products in a click-and-purchase format . This has been helpful in the pandemic , but it ’ s also an excellent option for late-night shoppers . If desired , clients can purchase recreational , motorcycle , marine , travel , and special-events insurance instantly through their website without calling in to the office . You can apply for other policies , like home and automobile , through their website or by email or phone .
A NEW APPROACH TO MARKETING
Waypoint came on board with a Tulip Media Group digital marketing strategy in February 2021 . They ’ ve been a longtime Client-Partner of ours with their Risk & Business Magazine , but this year , they were ready to take it to the next level with a SMarketing program . For those of you who don ’ t know , our SMarketing program is aimed at driving real conversions , and that ’ s what Waypoint has experienced . Within three months of enrolling in the program , they had to hire an additional agent to take on the extra inbound business they were receiving .
“ The flow of visitors to our website has definitely increased , and it ’ s good business ,” Director of Operations Heather Batchelor told us . “ It ’ s not just people looking around . It ’ s opportunities that are converting into sales .”
In January 2020 , Waypoint had two people on their digital team , one full time and one part time . A year and a half later , they ’ re up to eight people on the team . Since starting our SMarketing program only three months ago , we ’ ve seen an 8.9 % increase in organic growth with 161 qualified leads generated , 855 contact forms submitted , and $ 241,500 in potential premiums . Most of these results are doubled from what Waypoint was achieving before they engaged with Tulip Media .
“ The team at Tulip is so excited about what they do , and it makes me excited about it ,” Heather related . “ I ’ m so pumped when I get off of a phone call with Jessica and Erika that energy flows to the rest of the team .”
We love working with Waypoint and we have enjoyed celebrating the results they ’ ve seen with their digital marketing strategy . With the launch of their new website , we look forward to watching them continue to climb the ranks in Canada ’ s insurance industry , and we ’ re excited to be there every step of the way .
TO START DESIGNING YOUR OWN CUSTOMIZED INSURANCE POLICY WITH WAYPOINT , VISIT THE TEAM AT WAYPOINT . CA OR CALL 866-674-2816 .
Heather Batchelor & Erin Ewing of Waypoint Insurance
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