™Marketing Magazine Issue 13 | Page 16

CLIENT FEATURE

CONVERSIONS SOAR AT

Waypoint Insurance

Waypoint Insurance opened their first office in the Comox Valley on Vancouver Island in beautiful British Columbia over 150 years ago . In that time , they have sold well over one million insurance policies across Canada . In 2019 , Waypoint partnered with Navacord , a leading insurance and risk management brokerage dedicated to providing clients with expert coverage solutions . Since then , Waypoint has continued to expand their operations both organically and through acquisition while Navacord has become the fourth largest commercial brokerage in Canada . Waypoint now operates 21 locations across British Columbia .
The team at Waypoint knows that insurance can be complicated and that getting the right insurance for your lifestyle can be both confusing and frustrating . That ’ s why they ’ re on a mission to show customers that it doesn ’ t have to be that way . Waypoint advisors believe that clients deserve complete and customized coverage for their individual lifestyle , and that ’ s what they ’ re out to deliver . The team works hard to understand each client ’ s unique needs and to develop a policy that ’ s right for them .
Because they ’ ve been around for so long , Waypoint has their roots planted deep in all of the communities they serve . They have a great , knowledgeable team , many of whom have been with them for over 20 years . Making sure their team feels valued is an integral part of how Waypoint operates , and it also helps them attract and retain the best of the best .
AT THE HEART OF THE COMMUNITY
Every Waypoint branch is strategically located in a community center . This is because Waypoint values being accessible to their communities . Instead of opting for the 10 floor of a high-rise building in the city , they consistently choose brick-and-mortar locations at ground level that clients feel comfortable coming in to visit .
Waypoint prioritizes serving their communities not only on the financial side but also by making them better places to live in . They do this by supporting initiatives in local schools and community organizations wherever possible . They ’ re involved with the
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