™Marketing Magazine Issue 12 | Page 3

WELCOME TO

We are well on our way into the new year and what I ’ m convinced will be a fantastic year for everyone . There ’ s a renewed sense of optimism after the challenges that came with 2020 . With vaccines rolling out around the world and life as we used to know it starting to resume , I do personally sense that we are at the beginning of the end . I know there ’ s a long road ahead of us yet , but we are moving down the path and we will get there together .
What I ’ m seeing with new Client-Partners is that businesses are growing again . In many cases , companies are growing faster than they ever have before . This has also been the case for Tulip Media Group . In fact , we ’ ve gained real clarity during this past year , and it ’ s been a very exciting time for us as a company .
When a company starts out , they say “ yes ” to almost every opportunity that comes their way . They jump in a hundred different directions trying to figure out what their scalable business model is . This includes assessing what their product and service offerings should look like , how they should manage their team , how they want to interact with clients , and so on .
In the past few months , we ’ ve sensed a foundational shift . After about six years , we have finally crossed that chasm . This is an outstanding achievement for us because we ’ re no longer in start-up mode , we ’ re in scale-up mode . We ’ ve uncovered our product offering and established our business model based on our progressive SMarketing program , which leverages digital marketing and conversion strategies that produce real results for our Client-Partners .
Success is not measured by traffic to your website . Success is measured by the number of times your phone rings or how many meetings your salespeople have booked in their calendars or how many products you ’ ve sold . That ’ s what defines success .
This definition of success is what we go after as a company . What ’ s unique about our business model is that it ’ s completely aligned with your objectives . We ’ ve cracked the code and unlocked the methodology for aligning with your business strategy in a very effective , very efficient way . This is what we ’ re focusing on and this is what we ’ re growing more than ever before , delivering extremely high value for all of our Client-Partners .
We ’ re now moving into a process where we don ’ t accept every new prospective Client-Partner . If we don ’ t see a path to success for a potential partnership , we will opt not to take them on . This is good for the Client-Partners that we do establish relationships with because when we commit to take you on , we are “ all in ” on your path to success .
The nut that we ’ ve cracked in figuring out how to drive opportunities and conversions for Client-Partners has fundamentally changed the way we go about our business and drastically improved the results our Client-Partners can achieve .
It ’ s an exciting time for us , it ’ s an exciting time for our Client-Partners , and it ’ s an exciting time for the world , in my view . It pleases me to be a part of the growth that is taking place , and I hope you are filled with the same hope for the future as I am . As usual , I ’ d love to hear about your experiences , so please reach out to share your stories anytime .
All the best ,
Andy Buyting , Founder & CEO Andy @ TulipMediaGroup . com
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