STARBUCKS CULTURE
STARBUCKS MISSION STATEMENT : TO INSPIRE AND NURTURE THE HUMAN SPIRIT – ONE PERSON , ONE CUP , AND ONE NEIGHBORHOOD AT A TIME .
supports efficiency in business processes , which contributes to quality of service , positive customer experience , and business cost-effectiveness .
OPENNESS
Openness is another major characteristic of Starbucks Coffee ’ s organizational culture . In the company ’ s early years , employees had a traditional and old-fashioned culture of fear in speaking up to their superiors . To address this issue , former President Behar introduced open forums to encourage employees to ask questions and communicate with superiors . A culture of openness developed as a result . Through this cultural feature , Starbucks empowers employees and facilitates innovation in product development and service provision .
INCLUSION AND DIVERSITY
Starbucks has an antidiscrimination policy that shapes its organizational culture . This policy prohibits any form of discrimination based on gender , race , ethnicity , sexual orientation , religion , age , cultural backgrounds , life experiences , thoughts , and ideas . Through this feature of the corporate culture , Starbucks facilitates information sharing and positive rapport among employees as well as innovation based on diverse ideas . This cultural facilitation supports employee motivation and helps minimize turnover . This aspect of the company ’ s organizational culture also makes customers feel welcome at Starbucks cafés .
HERE ARE THE BOOKS I READ LAST QUARTER AND WOULD RECOMMEND FOR MORE INFORMATION :
ONWARD – HOWARD SCHULTZ
In 2008 , Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values . In Onward , he shares this remarkable story , revealing how , during one of the most tumultuous economic periods in American history , Starbucks again achieved profitability and sustainability without sacrificing humanity .
Onward is a compelling , candid narrative documenting the maturing of a brand as well as a businessman . Ultimately , Schultz gives you a sense of hope that , no matter how tough times get , the future can be more successful than the past .
IT ’ S NOT ABOUT THE COFFEE – HOWARD BEHAR
During his many years as a senior executive at Starbucks , Howard Behar helped establish the Starbucks culture , which stresses people over profits . He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand . Now he reveals the 10 principles that guided his leadership - and not one of them is about coffee .
Behar shows that if you think of your staff as people ( not labor costs ) they will achieve amazing results . He discusses the importance of building trust , telling hard truths , thinking independently , and more . And he shares inside stories of key turning points for Starbucks , as it fought to hang on to its culture while growing exponentially .
LEADING THE STARBUCKS WAY – JOSEPH A . MICHELLI One of the best-recognized and admired brands in the world , Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company ’ s exemplary leadership practices .
Leading the Starbucks Way is a penetrating look at the inner workings of one of today ’ s most successful brands . The company gave Michelli one-on-one access to a variety of employees ( called partners ) to write this book - from baristas to senior leaders , including Howard Schultz , chairman , president , and chief executive officer .
In short , success is all about loving your product , loving your customers , and loving your employees . Sincerely . Without fail . Even in the face of business challenges .
Erika MacLeod is the Managing Editor at Tulip Media Group and best-selling author of The Ultimate Culture . With over 15 years of organizational experience , Erika works closely with Client-Partners and is Tulip ' s liason with their renowned national contributors . Erika ' s first book , co-authored with Stacey Cowperthwaite , is now available on Amazon : tm . media / ultimateculture
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