STREAMLINE BUSINESS
3 . B . O .: BE OMNIPRESENT
No , this is not the kind of B-O you ’ re thinking about . B-O stands for BE OMNIPRESENT . My main objective above almost anything else is to be everywhere . If people don ’ t know me they can ’ t follow me and I can ’ t help them . That ’ s why you see me on just about every social media platform ; Facebook , Twitter , Instagram , Youtube , Tik-Tok , you name it , I ’ m on it because I want to reach the whole world . The market makes it critical to be omnipresent but thankfully technology makes it possible .
4 . D . D .: DOUBLE DOWN
This is a no-brainer but so many people ignore this and make things harder than they have to be . It ’ s simple . If something works once , it ’ ll work twice . If it works twice , it ’ ll work four times and then 16 times and so on . Even in my company , people are always trying to reinvent things that work . It ’ s unnecessary and counterproductive . If it stops working then you stop doing it but until then … if it ain ’ t broke don ’ t fix it .
5 . P . N . P .: PROMOTION NOT PERFECTION
You ’ ve heard the expression “ the devil is in the details ”? I say “ the devil is in the delay ”. If you wait for “ perfection ” you ’ re going to be waiting a long time and while you are , your competition is going to run circles around you . Not following me ? If you know me at all , you know that I don ’ t get hung up on spelling , grammar , punctuation or anything like that . One of my first books was full of mistakes but that didn ’ t stop it from ending up a best seller . Don ’ t let the pursuit of perfection stop you from moving forward . Remember that while you ’ re perfecting , your competitors are promoting and taking your customers .
6 . A . N . S .: AUTOMATE ’ N ’ SCALE
“ ANS ”… nope , once again , it ’ s not what you think it is . Once your business is up and running you need to shift into expansion mode immediately because if you ’ re not growing , you ’ re dying . But how do you transition from handling the day-to-day operations in the trenches to expanding ? You need to put personnel and procedures in place so you don ’ t have to sweat the small stuff and can instead focus on the massive goals you want to achieve . In today ’ s technology-driven service economy , it ’ s easy for any business to automate and scale .
7 . A . B . A . C : ALWAYS BE ACQUIRING CUSTOMERS
Streamlining your business starts with The Golden Rule of Always Be Acquiring Customers . You ’ ve gotta keep your pipeline full at all times . That means constantly going after leads , and if at first they refuse you go at them again and again . The acquisition process means cultivating prospects into closed deals . Finally and probably most important , it means following up with sold customers to maintain the relationship . That leads not just to repeat business and the possibility of an upsell but also to referrals . Keep your pipeline full with A . B . A . C . in mind and there will always be a deal on the table .
Moving forward as you set out to streamline your business , you ’ ve got to have this mantra in your head at all times : “ Form an idea , create an offer , promote the offer , push the offer , sell it , close it , collect the money … and when it ’ s time to deliver you OVERDELIVER !
CEO of CardoneCapital , international speaker , entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs , Grant Cardone owns & operates seven privately held companies and a $ 1.5B portfolio of multifamily properties . Named the # 1 marketer to watch by Forbes Magazine , Cardone is also the founder of the The 10X Movement & The 10X Growth Conference , the world ’ s largest business & entrepreneur conference .
Grant urges his followers and clients to make success their duty , responsibility , obligation , and to rise above outdated , unworkable middle class myths and limitations in order to achieve true freedom for themselves and their families .
His straight-shooting viewpoints on leadership , the economy , small business , retail sales , employment , and headlines have made him a valuable resource for media seeking commentary and insights on real topics that matter .
GrantCardone . com
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