™Marketing Magazine Issue 12 | Page 10

INVESTING IN EMPLOYEES

INCREASE PRODUCTIVITY BY INVESTING IN YOUR EMPLOYEES

BY : STACEY COWPERTHWAITE
Your employees are your most valuable asset . No company resource has as much power to improve profit margins as they do . When your employees are at their most productive , the company as a whole achieves optimal performance .
Not only does high employee productivity contribute to healthy profit margins but it also reduces costs . When employees are more productive , you don ’ t need to hire as many people to get the job done . You ’ ll also have fewer communication channels to navigate and fewer people to train when it comes to procedural changes .
There are many ways you can increase productivity by investing in your employees . At Tulip Media , we are constantly looking at ways to improve the productivity of our team by doing just that . Today , I ’ m going to share some of the secrets we ’ ve uncovered with you .
ESTABLISH AN EFFICIENT OFFICE SETUP An efficient office setup includes speedy laptops , solid state drives ( SSDs ), and dual monitor systems . Most of us have experienced the struggle of losing our place amidst a sea of open tabs or coming face to face with the spinning wheel of death . That ’ s why all of these components are essential for the high standard of productivity we maintain at Tulip Media , and we recommend you employ them for your team too .
Laptop speed dictates how quickly your employees can complete the tasks assigned to them . When every single member of your team is working from a device with optimal speed , the entire organization will move faster as a result . You ’ ll also reduce the episodes of frustration associated with slow loading times . It ’ s a win-win all around .
Solid state drives , or SSDs , play a significant role in determining a laptop ’ s operating speed . One study found that upgrading to an SSD cut the start-up time for laptops in half . Think of how much time your team would save together each week if the loading time for their system was halved . SSDs are particularly effective for companies that handle a significant
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