™Marketing Magazine Issue 12 | Page 19

TULIP ACADEMY
TULIP ACADEMY

BOOK RECOMMENDATIONS

ANDY ' S PICK : BEYOND ENTREPRENEURSHIP 2.0 BY JIM COLLINS
Amazon Summary - The book includes the original text of Beyond Entrepreneurship , as well as four new chapters and 15new essays . BE 2.0 pulls together the key concepts across Collins ' 30 years of research into one integrated framework called The Map . The result is a singular reading experience , which presents a unified vision of company creation that will fascinate not only Jim ' s millions of dedicated readers worldwide , but also introduce a new generation to his remarkable work .
ERIKA ' S PICK : ONWARD BY HOWARD SCHULTZ
Amazon Summary - In 2008 , Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values . In Onward , he shares this remarkable story , revealing how , during one of the most tumultuous economic periods in American history , Starbucks again achieved profitability and sustainability without sacrificing humanity .
STACEY ' S PICK : THE POWER OF TED BY DAVID EMERALD
Amazon Summary - Escape the Grip of Drama and Take Control of Your Life The Power of TED * (* The Empowerment Dynamic ) is a fable on self-leadership , because how you lead your own life has everything to do with how you lead in other areas . It is a tool for both individuals and organizations who want to create more effective communication and relationships .
JESSICA ' S PICK : ON WRITING WELL BY WILLIAM ZINSSER
Amazon Summary - On Writing Well has been praised for its sound advice , its clarity and the warmth of its style . It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day , as almost everybody does in the age of e-mail and the Internet .
Whether you want to write about people or places , science and technology , business , sports , the arts or about yourself in the increasingly popular memoir genre , On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher .
HEATHER ' S PICK : GET SH * T DONE BY JEFFREY GITOMER
Amazon Summary - Do you want to do more , accomplish more ? Of course you do , everyone does . So , what ’ s stopping you ? Get Sh * t Done not only shows you what ’ s preventing you from daily achievement , it provides the tools and the strategies to help you get to where you want to be . Get Sh * t Done is much more than just the title of this book , it ’ s the method that unlocks the secrets of accomplishment and achievement — the GSD Secret Formula .
DORCAS ' PICK : START WITH WHY BY SIMON SINEK
Amazon Summary - In 2009 , Simon Sinek started a movement to help people become more inspired at work , and in turn inspire their colleagues and customers . Since then , millions have been touched by the power of his ideas , including more than 28 million who ’ ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time .
Sinek starts with a fundamental question : Why are some people and organizations more innovative , more influential , and more profitable than others ? Why do some command greater loyalty from customers and employees alike ? Even among the successful , why are so few able to repeat their success over and over ?
TULIPMEDIAGROUP . COM | 19