™Marketing Magazine Issue 11 | Page 6

TEAM CULTURE

CREATING A NEW TEAM CULTURE

BY : MARSHALL GOLDSMITH
This is a great question . If you answer it honestly .
Your answer could lead to your success or demise as a leader . It could be the key factor in your personal and family relationships .
So , let ’ s ask it again . Do you play well with others ?
Many of us may think “ plays well with others ” is a category for grading schoolchildren , not grown-ups like us . We tell ourselves , “ I ’ m a successful , confident adult . I shouldn ’ t have to constantly monitor if I ’ m being nice or if people like me .”
We may hold ourselves blameless for any interpersonal friction ; it ’ s always someone else ’ s fault , not ours . “ The other guy needs to change . I shouldn ’ t have to . In fact , I don ’ t need to , it ’ s his fault !”
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