™Marketing Magazine Issue 11 | Page 4

T LIP MEDIA TIMELINE

Tulip Media Group is committed to empowering Client-Partners so they can achieve greater business results through easy and effective marketing strategies .
As part of our core value of transparency and open communication , we continue to share our evolution of Tulip Media Group in this regular update .
HERE ARE SOME OF THE HIGHLIGHTS SINCE OUR LAST ISSUE :
STORYBRAND CERTIFICATION
We have always been big fans of Don Miller ’ s StoryBrand process as a way to convert online traffic into qualified sales opportunities . Digital marketing cannot stop at simply attracting people to your website ( which is what most businesses do ). Effective digital marketing must convert a portion of that traffic into qualified sales opportunities for your business . The StoryBrand process is an effective way to automate that process .
At Tulip Media , we ’ ve been using the StoryBrand process for over a year now and find it extremely effective . We liked it so much that our entire company went through the training and received our official StoryBrand Certified Agency Certification ! Lead by our fearless digital leader , Jessica Embree , now a Certified StoryBrand Guide , our entire agency became certified using their process .
We are excited to be bringing this process to our “ Smarketing ” Client-Partners and integrating it into a larger digital marketing strategy for them — a strategy that produces Real — Measurable — Results !
DIGITAL MARKETING TAKEN TO THE NEXT LEVEL
With the evolution of our digital marketing programs , we are enabling our Client-Partners to attract people to their websites in a much more predictable and consistent way . However , by implementing the StoryBrand process into a larger digital strategy , we are taking digital marketing to a much higher level of accountability for real results !
No longer do we consider website traffic a win . No longer are we only tracking how many people visit your website through organic or paid searches . Now , our definition of success is how many qualified opportunities we ’ re providing you . Whether that be through eCommerce sales , booked meetings , appointments , phone calls , requests for more information — whatever we determine ( together ) is your definition of success for new qualified sales opportunities — that is what we ’ re measuring first . That is now our definition of success as well !
Interested in learning how we do it ? Visit TulipMediaGroup . com / SMarketing where you can schedule a free “ SMarketing ” consultation call with one of our digital marketing specialists and request a demo .
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