™Marketing Magazine Issue 11 | Page 3

WELCOME TO

Well , we survived . We ’ ve made it to the other side of one of the most , if not the most , historical years for business and the world .
When I look back on the year that was 2020 , I reflect on how businesses in so many sectors were adversely affected by the pandemic . In fact , I would say that every single business on the planet was affected in some way , shape , or form .
I was in a virtual conference late in 2020 and one of the speakers there put it best . They said of the way that 2020 has unraveled , “ It ’ s not that these changes weren ’ t coming . They were . However , the world saw as much change in one year this year as it normally sees in five or 10 years .”
Essentially , we ’ ve just accelerated the changes in business that were already coming our way . New technologies were rapidly adapted . New methods of doing business were created on a dime . Everyone pivoted and did what they had to in order to survive . As a result , every single one of us in business essentially took part in this accelerated rate of change .
That ’ s not easy for any organization to deal with , yet here we are . We made it . We survived the pandemic of 2020 .
Although we ’ re not out of the woods just yet , those of us still in business have managed to adapt in order to participate in the new normal . Operations may look a little bit different these days , but we ’ re making it work .
For those who are still working hard to move forward in business , still growing , still marketing , still looking to develop and build new teams , I sincerely congratulate all of you for successfully navigating what I hope is the worst minefield we will ever be faced with in business .
I think , moving forward , that these circumstances have made us all stronger , and I truly look forward to seeing what 2021 will bring .
I am excited not only for the future of Tulip Media but also for the future of all of our strong and resilient Client-Partners that have walked with us through this storm as well as everyone else here in business .
Personally , I believe this year will bring a lot of new hope and excitement . I believe that 2021 has a lot of good to offer for mankind and for the planet . I think society in general has grown significantly as a result of 2020 , and the history books will show just how considerable this change was for our evolution , especially the way we approach business .
Here ’ s to new beginnings and a brighter year ahead .
Andy Buyting , Founder & CEO Andy @ TulipMediaGroup . com
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